Leeds University Library

Module Reading List

Introduction to Marketing, 2012/13, Semester 2
Dr Stavroula Spyropoulou
Tutor information is taken from the Module Catalogue

Reading List

This module has a required textbook and it is:

David Jobber and John Fahy.(2012),Foundations of marketing, 4th edition, McGraw-Hill

It is strongly recommended that you buy a copy of this book.

Recommended textbooks:

Armstrong G., Kotler, P., Harker M. and Brennan R. (2009), Marketing an Introduction, FT Prentice Hall

Brassington F. and Pettitt S. (2006), Principles of Marketing, 4th edition, FT Prentice Hall

This list was last updated on 06/12/2012