Leeds University Library

DESN1658
Module Reading List

Fashion Brand Analysis, 2017/18, Semester 2
Dr Alice Dallabona
a.dallabona@leeds.ac.uk
Tutor information is taken from the Module Catalogue

Aaker, D., A, (1991), Managing brand equity : capitalizing on the value of a brand name , Free Press, ISBN: 9780029001011, 0029001013

Aaker, D., A., (2010), Building strong brands , Simon & Schuster UK

De Chernatony, L, McDonald, M, Wallace, E (2010) Creating powerful brands , Routledge

Hancock, J H (2009) Brand/story : cases and explorations in fashion branding , Fairchild

Hancock, J H, Muratovski, G , Manlow, V, Pierson-Smith, A (2014) Global fashion brands : style, luxury and history , Intellect

Hameide, K., K., (2011), Fashion branding unraveled , Fairchild Books

Kapferer, J. (2012), The new strategic brand management: advanced insights and strategic thinking , Web Resource:

Kapferer, J., Bastien, V., (2012), The luxury strategy [electronic resource] : break the rules of marketing to build luxury brands , Web Resource:

Keller, K., L., (2013), Strategic brand management: building, measuring, and managing brand equity , 4th ed., Pearson, ISBN: 0273779419, 9780273779414

Keller, K., L., Aperia, T., Georgson, M., (2012), Strategic brand management: a European perspective , Web Resource:

Posner, H (2015) Marketing Fashion: Strategy, Branding and Promotion , Laurence King

Okonkwo, U., (2007) Luxury fashion branding : trends, tactics, techniques , Palgrave, Macmillan

Tungate, M, (2012) Fashion brands: branding style from Armani to Zara , Kogan Page

Journals:

Journal of fashion marketing and management : an international journal.

Journal of marketing management. ,

Journal of popular culture.

Journal of brand management

The journal of product and brand management.

This list was last updated on 20/06/2016