Leeds University Library

LLLC2240
Module Reading List

Marketing, 2017/18, Semester F05
David Gilding
d.gilding@leeds.ac.uk
Tutor information is taken from the Module Catalogue

Kotler, P. and G. Armstrong. 2010. Principles of Marketing 13th edition. Harlow: Pearson Education.

Jobber, D. 2010. Principles and Practice of Marketing 6th edition. London: McGraw Hill Education. Chapter 12 available as an Online Course Reading in the VLE

Kotler, P. 2006. Marketing Management ,12th edition. Harlow: Pearson.

Blythe, J. 2012. Essentials of Marketing . 5th edition. Harlow: Prentice Hall.

Brassington, F. and S. Pettitt. 2012. Essentials of marketing , 3rd edition. Harlow: Prentice Hall. Chapter 3 available as an Online Course Reading in the VLE

Blythe, J. 2006. Principles & practice of marketing . London: Thomson Learning. Chapter 6 available as an Online Course Reading in the VLE

Kotler, P., G. Armstrong, V. Wong and J. Saunders. 2008. Principles of marketing , 5th edition. Harlow: Pearson Education. Chapter 7 available as an Online Course Reading in the VLE

Armstrong, G., P.Kotler, M. Harker and R. Brennan. 2009. Marketing an Introduction . Harlow: Pearson Education. Chapter 16 available as an Online Course Reading in the VLE

Adcock, D., A. Halborg and C Ross. 2001. Marketing Principles and Practice , 4th edition. Harlow: Pearson Education.

Ghauri, P. and P. Cateora. 2006. International Marketing , 2nd edition. Maidenhead: McGraw-Hill. Chapter 1 available as an Online Course Reading in the VLE

Dibb, S., L. Simkin and W. Pride. 2006. Marketing Concepts and Strategies , 5th edition. Boston: Houghton Mifflin.  Chapter 17 available as an Online Course Reading in the VLE 

This list was last updated on 24/01/2017