Leeds University Library

LLLC0105
Module Reading List

Introduction to Marketing, 2017/18, Semester 1
David Gilding
d.gilding@leeds.ac.uk
Tutor information is taken from the Module Catalogue

Core Texts

  • Jobber, D. (2013) Principles and Practice of Marketing 7th Edition. London,  McGraw Hill Education  
  • Blythe, J. (2005) Essentials of Marketing. 3rd Edition. Harlow, FT Prentice Hall  

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Supplementary texts

  • Armstrong, G. et al (2012) Marketing: an introduction 2nd Edition. Harlow. Prentice Hall
  • Brassington, F. & Pettitt, S. (2012) Essentials of Marketing 3rd Edition, Harlow, Prentice Hall
  • Chaffey, D. & Ellis-Chadwick, F.E. (2012) Digital Marketing; Strategy, Implementation and Practice 5th Edition, Pearson Prentice Hall
  • Dibb, S., Simkin, L., Pride, W. and Ferrell, O (2012) Marketing Concepts and Strategies, Andover, Centage
  • Kotler, P. (2006) Marketing Management 12th Edition, Pearson Prentice Hall
  • Kotler, P. & Armstrong, G. (2014) Principles of Marketing 15th Edition. London, Pearson Education
  • Palmer, A (2012) Introduction to Marketing, Oxford, Oxford University Press
  • Solomon, M.R. & Tuten, T.L. (2014) Social Media Marketing, Pearson Prentice Hall

This list was last updated on 21/09/2017