Leeds University Library

LLLC0105
Module Reading List

Introduction to Marketing, 2017/18, Semester 1
David Gilding
d.gilding@leeds.ac.uk
Tutor information is taken from the Module Catalogue

Core Texts

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Supplementary texts

  • Brassington, F. & Pettitt, S. (2012) Essentials of marketing ISBN: 9780273727644 (pbk.) : £39.99; 0273727648 (pbk.) : £39.99; 9780273728139 (ebk.) 3rd Edition, Harlow, Prentice Hall
  • Chaffey, D. & Ellis-Chadwick, F.E. (2012) Digital Marketing 5th Edition, Pearson Prentice Hall
  • Kotler, P. (2006) Marketing management ISBN: 9781292092621; 1292092629 paperback 12th Edition, Pearson Prentice Hall

This list was last updated on 21/09/2017