Leeds University Library

PECI2707
Module Reading List

Arts Marketing, 2017/18
Dr Maria Barrett
m.barrett@leeds.ac.uk
Tutor information is taken from the Module Catalogue

Essential reading

Hill, L., O’Sullivan, C. and O’Sullivan, T. 2003. Creative arts marketing . 2nd ed. Oxford: Butterworth Heinemann.

Walmsley, B. 2014. Marketing entertainment. In: Moss, S. and Walmsley, B. eds. Entertainment management : towards best practice. Wallingford: CABI, pp.42-59.

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Supplementary texts

Aaker, D.A. 2005. Strategic market management . 7th ed. Chichester: Wiley.

Armstrong, G., Harker, M., Kotler, P. & Brennan, R. 2009. Marketing: an introduction. London: Pearson.

Bilton, C. 2011. Management and creativity: from creative industries to creative management Oxford: Blackwell.

Colbert, F., Nantel, S., Bilodeau, S. and Rich, J.D. 2001. Marketing culture and the arts. 2nd ed. Montreal: Presses HEC.

Chong, D. 2010. Arts Management London, Routledge.

Diggle, K. 1994. Arts Marketing. London: Rhinegold.

Fillis, I. 2011. The evolution and development of arts marketing research. Arts Marketing: An International Journal. 1 (1), pp.11-25.

Fillis, I. and R. Rentschler. 2005. Creative marketing: an extended metaphor for marketing in a new age . Basingstoke: Palgrave Macmillan.

Kerrigan, F., Fraser, P. and Özbilgin, M. eds. 2004. Arts marketing . Oxford: Elsevier.

Knight. P. 2004. The highly effective marketing plan : a proven, practical, planning process for companies of all sizes . London: Prentice Hall.

Kotler, P. 2006. Marketing management . 12th ed. Upper Saddle River, New Jersey: Prentice Hall.

Kotler, P. and J. Sheff 1997. Standing room only: strategies for marketing the performing arts Boston: Harvard University Press.

Masterson, G. and Wood, E.H. 2005. Innovative marketing communications : strategies for the events industry . Oxford: Elsevier Butterworth Heinemann.

Masterson, R. and Pickton, D. 2014. Marketing : an introduction. 3rd ed. London: Sage.

O’Reilly, D., Rentschler, R. and Kirchner, T. eds. 2014. The Routledge companion to arts marketing . London: Routledge.

O’Reilly D. and Kerrigan F. 2010. Marketing the arts : A fresh approach . London: Routledge.

Rentschler, R. and J.Radbourne. 2008. Relationship marketing in the arts: the new evoked authenticity. In: Sargeant, A. and Wymer, W. eds. The Routledge companion to nonprofit marketing. London: Routledge, pp. 241-52.

Sargeant. A. 2005. Marketing management for nonprofit organizations , 2nd ed. Oxford: Oxford University Press.

Varey, R.J. 2002. Marketing communications : principles and practice . London: Routledge.

Walmsley. B. ed. 2011. Key issues in the arts and entertainment industry . Oxford: Goodfellow.

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Journals & Periodicals

Arts Marketing: An International Journal

Arts Professional

Cultural Trends

European Journal of Marketing

Harvard Business Review

International Journal of Arts Management

International Journal of Nonprofit and Voluntary Sector Marketing

Journal of Arts Management, Law, and Society

Journal of Arts Marketing

Journal of Consumer Research

Journal of Customer Behaviour

Journal of Hospitality and Leisure Marketing

Journal of Marketing

Journal of Marketing Management

Leisure Studies

Marketing Intelligence and Planning

Marketing Review

This list was last updated on 14/08/2014