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LUBS5465M
Module Reading List

Marketing Strategy, 2018/19, Semester 1
Professor Matthew Robson
M.J.Robson@lubs.leeds.ac.uk
Tutor information is taken from the Module Catalogue

Kotler, P. and Keller K. (2015), "Marketing Management", Pearson Education Limited, 15th Edition, ISBN: 9781292092621.

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Supplementary text:

Hooley, G.; Piercy, F. Nigel; Nicoulaud, Brigitte; Rudd, John M. (2017), Marketing strategy & competitive positioning , Pearson Education Limited, 6th Edition

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Other Texts:

Baker, J. Michael, (2007), Marketing Strategy and Management, Palgrave Macmillan, 4th Edition  

Doyle, Peter; and Stern, Phillip (2006), Marketing Management and Strategy, Pearson Education, 4th Edition

Bradley, Frank (2005), International Marketing Strategy, Pearson Education, 5th Edition

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More specifically, week by week reading is as follows:

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1 Strategic marketing and the marketing planning process

K&K Chapters 1, 2; see also Hooley, Piercy, Nicoulaud, & Rudd for equivalent content

 Chari, S., Katsikeas, C.S., Balabanis, G., and Robson, M.J. (2014). “Emergent Marketing Strategies and Performance: The Effects of Market Uncertainty and Strategic Feedback Systems”, British journal of management. ISSN: 1045-3172, 24 (2), 145-165

Menon, A., Bharadwaj, S.G., Adidam, P.T., and Edison, S.W. (1999). “Antecedents and Consequences of Marketing Strategy Making: A model and a Test.” Journal of marketing. ISSN: 0022-2429, April, 18-40.

Morgan, B. (2017), “How Xerox’s CMO Anticipates Customer Needs”, Marketing news. ISSN: 0025-3790, July, 5-6.

 Varadarajan, R. (2010), “Strategic Marketing and Marketing Strategy: Domain, Definition, Fundamental Issues and Fundamental Premises”, Journal of the Academy of Marketing Science. ISSN: 0092-0703, 38 (2), 119-40.

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2 Environmental analysis

K&K Chapter 3; see also Hooley, Piercy, Nicoulaud, & Rudd for equivalent content

Day and Schoemaker (2005), “Scanning the Periphery”, Harvard business review. ISSN: 0017-8012, 83, 11, pp. 135-148.

 Porter, M.E. (2008), “The Five Competitive Forces that Shape Strategy”, Harvard business review. ISSN: 0017-8012, 86, 1, pp. 24-40.

Smith, J.W. (2016), “The Only Thing Marketers Have to Fear Is Fear of Change”, Marketing news. ISSN: 0025-3790, https://www.ama.org/publications/MarketingNews/Pages/marketers-must-embrace-radical-change.aspx

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3 Customer analysis and segmentation

K&K Chapters 4, 5, 9, 10

Conick, H. (2017), “Turning Big Data into Big Insights”, Marketing news. ISSN: 0025-3790, January, 12-13.

Krajicek, D. (2016), “The Future of Consumer Insights: Will Clients and Suppliers Meet in the Middle”, Marketing news. ISSN: 0025-3790, January, 22-23.

Yankelovich, D. and Meer, D. (2006), “Rediscovering Market Segmentation”, Harvard business review. ISSN: 0017-8012, February, pp. 122-131.

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4 Competitor analysis and RBV: seeking sustainable competitive advantage

K&K Chapters 10, 12; see also Hooley, Piercy, Nicoulaud, & Rudd for equivalent content

Coyne, K.P. and Horn, J. (2009), “Predicting Your Competitor’s Reaction”, Harvard business review. ISSN: 0017-8012, April, 90-97.

Kim, W.C. and Mauborgne, R. (1997), “Value Innovation: The Strategic Logic of High Growth”, Harvard business review. ISSN: 0017-8012, January-February, 103-112.

Treacy, M. and Wiersema, F. (1993), “Customer Intimacy and Other Value Disciplines”, Harvard business review. ISSN: 0017-8012, January-February, 84-93.

Gao, H., Yu, T., and Cannelle, A.A. (2017), “Understanding Word Responses in Competitive Dynamics”, Academy of Management journal. ISSN: 0001-4273, 1, 129-144.

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5 Strategic alliances: achieving sustainable competitive advantage

K&K Chapter 7; see also Hooley, Piercy, Nicoulaud, & Rudd for equivalent content

Christoffersen, J. and Robson, M.J. (2016), “Money Can’t Buy Me Trust: Evidence of Exogenous Influences Crowding out Process-based Trust in Alliances”, British journal of management. ISSN: 1045-3172, 28, 1, 135-153.

DeSteno, D. (2014), “Who Can You Trust”, Harvard business review. ISSN: 0017-8012, March, 112-115.

Park, S.H. and Ungson, G.R. (2001), “Inter-Firm Rivalry and Managerial Complexity: A Conceptual Framework of Alliance Failure”, Organization science. ISSN: 1047-7039, 12, 1, 37-53.

Robson, M.J., Katsikeas, C. and Bello, D.C. (2008), “Drivers and Performance Outcomes of Trust in International Strategic Alliances: The Role of Organizational Complexity”, Organization science. ISSN: 1047-7039, 19, 4, 647-665.

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6 READING WEEK

(No Lecture nor  Seminar – Preparation for Quiz in week 7)

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7 Product and service management 1

K&K Chapters 11, 13, 15

Cooper (2008), “Perspective: The Stage-Gate Idea-to-Launch Process - Update, What’s New, and NexGen Systems”, Journal of product innovation management. ISSN: 0737-6782; 1540-5885, May, 213-232.

Roberts, P. W. 1999. “Product Innovation, Product–Market Competition and Persistent Profitability in the U.S. Pharmaceutical Industry”, Strategic management journal. ISSN: 0143-2095 20: 655–670.

Rust, Zeithaml, and Lemon (2004), “Customer-Centered Brand Management”, Harvard business review. ISSN: 0017-8012, September, 110-118.

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8 Product and service management 2

K&K Chapter 14

Fiore, A. M., Lee, S. E., & Kunz, G. (2004). “Individual Differences, Motivations, and Willingness to Use a Mass Customization Option for Fashion Products”, European journal of marketing. ISSN: 0309-0566, 38(7), 835-849.

Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1994). “Reassessment of Expectations as a Comparison Standard in Measuring Service Quality: Implications for Further Research”, Journal of marketing. ISSN: 0022-2429, 111-124.

Vargo and Lusch (2004). “Evolving to a New Dominant Logic for Marketing”, Journal of marketing. ISSN: 0022-2429, January, 1-17.

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9 Pricing and distribution management

K&K Chapters 16, 17, 18

Bertini and Wathieu (2010), “How to Stop Customers from Fixating on Price”, Harvard business review. ISSN: 0017-8012, May, 84-91.

Lusch and Brown (1996), “Interdependency, Contracting, and Relational Behaviour in Marketing Channels”, Journal of marketing. ISSN: 0022-2429, October, 19-38.

Paranikas, Whiteford, Tevelson, and Belz (2015), “How to Negotiate with Powerful Suppliers”, Harvard business review. ISSN: 0017-8012, July-August, 90-96.

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10 Promotion and marketing communications

K&K Chapters 19, 20, 21, 22

Brassington, F., & Pettitt, S. (2007). Essentials of marketing ISBN: 9780273727644 (pbk.) : £39.99; 0273727648 (pbk.) : £39.99; 9780273728139 (ebk.). Pearson Education (Chapter 9)

Kaikati, A. M., & Kaikati, J. G. (2004). “Stealth Marketing: How to Reach Consumers Surreptitiously”, California management review. ISSN: 0008-1256, 46(4), 6-22. Available at: http://journalism.uoregon.edu/~tbivins/stratcomweb/readings/buzz/CMR-article.pdf

Note that K&K = Kotler & Keller (the main module textbook).

This list was last updated on 03/11/2017