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LUBS3530
Module Reading List

Advertising and Promotional Management, 2018/19, Semester 2
Dr. Babis Saridakis
b.saridakis@leeds.ac.uk
Tutor information is taken from the Module Catalogue

The recommended textbook for this course is:

Belch, G. and M. Belch, Advertising and promotion : an integrated marketing communications perspective : , Global Edition, McGraw Hill International

Additional reading:

Pickton, D. and A. Broderick, Integrated marketing communications 2nd Edition, Prentice Hall.

Fill, Chris. Marketing communications : interactivity, communities and content , 5th edition, FT Prentice Hall

Hackley, Chris, Advertising and promotion : an integrated marketing communications approach , 2nd Edition, Sage Publications

O’Guinn, T.; Allen, C.; and Semenik, R. (2012), PROMO2 , South-Western College Publishing; 2nd Revised edition

Academic Journals

This list was last updated on 31/01/2019