Tutor information is taken from the Module Catalogue
There is no one text book for this module, but the following books will be used for a number of lectures:
Rugman and Collinson (2012) International Business (6th ed), Pearson, FT Prentice Hall
Hollensen, S (2013) Global marketing: a decision-oriented approach (6th ed), Pearson, FT Prentice Hall
Head, K. (2007). Elements of multinational strategy. Springer Science & Business Media.
Suggested Further Reading
In addition to the course text additional readings will be given to you in the class as handouts, or in the lecture notes, or put on the VLE
The following texts are suggested:
Hill, C. W. L. (2015) International Business, Competing in the Global Marketplace, (10th ed), McGraw-Hill
Griffin, R.W and Pustay, M.W (2014) International Business, A Managerial Perspective, (8th ed), Pearson, FT Prentice Hall
Hofstede, G & Minkov, M (2010) Cultures and organizations : software of the mind : intercultural cooperation and its importance for survival, (3rd ed), McGraw-Hill
Hofstede, G (2003), Culture's Consequences: Comparing Values, Behaviours, Institutions and Organisations across Nations, (2nd ed.) Sage Publications.
Holden, N. (2002) Cross-cultural management : a knowledge management perspective. Harlow, UK: Pearson Education
Buckley PJ and Ghauri, P (eds) (1999), The internationalization of the firm: A reader (2nd ed) South Western Cengage Learning
Root, F.R (1998) Entry strategies for international markets (2nd ed) John Wiley & Son
This list was last updated on 14/09/2017