Mr Robert Duke
Tutor information is taken from the Module Catalogue
Kotler, Armstrong, Harris & Piercy, Principles of Marketing : Seventh European Edition, Pearson 2017.
Wilson, Alan. Marketing Research : an Integrated Approach – Third Edition, FT / Prentice-Hall, 2012
Additional Useful Text:
Doyle & Stern. Marketing Management and Strategy , 4e, Pearson, 2006
This list was last updated on 24/07/2018