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LUBS2850
LUBS2850 Module Reading List (see Minerva entries for reading details)

Marketing, 2018/19, Semester 1, 2
Dr Giuseppe Musarra and Dr Maximilian Gerrath
G.Musarra@leeds.ac.uk / M.Gerrath@leeds.ac.uk
Tutor information is taken from the Module Catalogue

Core Reading Material:

Kotler and Armstrong, Principles of Marketing: Seventeenth Edition, Pearson 2018

Fahy and Jobber, Foundations of Marketing, Fith Edition McGraw-Hill Education 2015

+ EVERY WEEK WE WILL PROVIDE A READING LIST IN PREPERATION FOR THE LECTURES & TUTORIALS

Optional Reading Material:

Naresh K. Malhotra, Basic Marketing Research, Fourth Edition, Pearson 2014

Hooley, Piercy, Nicoulaud & Rudd, Marketing Strategy and Competitive Positioning, Sixth Edition, Pearson 2017

Hollensen, Global Marketing, Seventh Edition, Pearson 2017

Duke, Robert (compiled by). LUBS2850 Marketing ISBN: 9781787261723, Fifth Edition, 2017, Pearson

This list was last updated on 27/07/2018