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LUBS5472M
Module Reading List

International Services Marketing, 2018/19, Semester 2
Ghasem Zaefarian
g.zaefarian@leeds.ac.uk
Tutor information is taken from the Module Catalogue

Core textbook

Services Marketing: Integrating Customer Focus Across the Firm, (7th International Edition) by Valarie A. Zeithaml, Mary Jo Bitner and Dwayne D. Gremler. (2017) Publisher:McGraw-Hill

 OR

Services Marketing: Integrating Customer Focus Across the Firm (Third European Edition) by Alan Wilson, Valarie A. Zeithaml, Mary Jo Bitner and Dwayne D. Gremler ( 2016) Publisher: The McGraw-Hill Education

 

Top of page

Services marketing : people, technology, strategy, (2016) Lovelock, C. and Wirtz, J. Prentice–Hall 8th Ed.

Services marketing : text and cases, (2003) Baron S. Palgrave Macmillan, 2nd ed.

Services Marketing, (2008) Zeithaml V., Bitner M., Gremler D. McGraw-Hill 5th Ed.

This list was last updated on 12/12/2018