Tutor information is taken from the Module Catalogue
This module has a required textbook and it is:
David Jobber and John Fahy.(2012),Foundations of marketing, 4th edition, McGraw-Hill
It is strongly recommended that you buy a copy of this book.
Armstrong G., Kotler, P., Harker M. and Brennan R. (2009), Marketing an Introduction , FT Prentice Hall
Brassington F. and Pettitt S. (2006), Principles of Marketing , 4th edition, FT Prentice Hall
This list was last updated on 06/12/2012