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LUBS5283M
Module Reading List

Advanced Quantitative Methods, 2018/19, Semester 2
Vasileios (Bill) Davvetas
V.Davvetas@leeds.ac.uk
Tutor information is taken from the Module Catalogue

Churchill, G.A. & Iacobucci, D. 2005. Marketing Research: Methodological Foundations , Thomson South-Western (9th ed).

Aaker, D.A., Kumar, V., Day, G.S. & Leone, R.P. 2011. Marketing research , 10th Edition, Willeys & Sons

Aiken, L.S. & West, G.W. 1991. Multiple regression : testing and interpreting interactions . Norbury Park, CA: Sage Publications.

Byrne, B.M. 1998. Structural equation modeling with LISREL, PRELIS, and SIMPLIS : basic concepts, applications, and programming , Lawrence Erlbaum Associates, New York.

Byrne, B. M. 2001. Structural equation modeling with AMOS : basic concepts, applications, and programming . Lawrence Erlbaum Associates, Inc.

This list was last updated on 09/07/2015