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LUBS2840
Module Reading List 18/19

Marketing Research, 2018/19, Semester 1
Alessandro Biraglia
A.Biraglia@leeds.ac.uk
Tutor information is taken from the Module Catalogue

Core Reading

McDaniel, Carl, Jr. and Roger Gates (2013). Marketing Research Essentials. 8th Edition. WILEY Global Education 

 

Online Resources

Palliant, Julie.  SPSS survival manual: a step by step guide to data analysis using SPSS (available as ebook from the Leeds University Library Website)

This list was last updated on 20/09/2018