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LUBS5433M
Module Reading List

Brand Management and Corporate Identity, 2018/19, Semester 2
Angela Carroll
A.Carroll@leeds.ac.uk
Tutor information is taken from the Module Catalogue

As this module spans two areas, marketing and design, some of the more specialised reading on design which is not covered in marketing//branding text books will be made available to you.

 Keller, KL, Aperia, T and Georgson, M (2012) Strategic brand management : a European perspective, - Prentice Hall  

A comprehensive and thorough overview with an emphasis on brand equity– highly recommended.

 The following texts are also recommended: Laforet, S (2010) Managing brands : a contemporary perspective ISBN: 9780077117481 (pbk.); 0077117484 (pbk.), Berkshire:McGraw Hill

A great new, up to date edition to the branding field. Covers most aspects of branding. Ideal for students seeking a lighter read.

de Chernatony L, (2010), From Brand Vision to Brand Evaluation: The strategic process of growing and strengthening brands, Oxford: Butterworth- Heinemann

Provides good insight into the brand management process and focuses on brand Identity.

Gobe M, (2010), Emotional branding : the new paradigm for connecting brands to people ISBN: 9781581156720; 1581156723, Allworth Press, New York, Introduction, chapters 1, 11, 13. Chapter 1 available as an Online Course Reading in Minerva.

Olins, W (2004), On b[r]and ISBN: 0500285152 (pbk); 0500511454, London: Thames and Hudson – general reference

Essential background reading for Jamie’s classes.

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Week 1

Keller et al, chapters 1, 2

Laforet, chapters 2, 5

de Chernatony chapters 1, 2

Selected References:

Belk, RW, (1988), Possessions and the Extended Self, Journal of consumer research. ISSN: 0093-5301; 1537-5277, vol 15, No 2, pp 139-168

Grace, D. & O’Cass, A., (2002) Brand association: looking through the eye of thembeholder, Qualitative market research ISSN: 1352-2752 An International Journal, Vol 5, No2, pp 96-111

Malar, L., Krohmer, H., Hoyer, W.D., & Nyffenegger, B. (2011), Emotional brand attachment and brand personality: the relative importance of the actual and the ideal self, Journal of marketing. ISSN: 0022-2429, vol 75, No 4, pp 35-52

Nancarrow, C. Nancarrow P. and Page, J. (2001), An analysis of the concept of cool and its marketing implications, Journal of consumer behaviour ISSN: 1472-0817, Vol 1, No 4, pp 311- 322

O’Shaughnessy, J. & O’Shaughnessy, N.J., (2002), Marketing, the consumer society and hedonism, European journal of marketing. ISSN: 0309-0566, Vol 36, No 5/6, pp 524-547

Sbarbaro S, Van den Bergh J, Veris E & De Ruyck T, (2011), We got a crush on you(th)! Involving influential Gen Y’ers from 15 global cities to learn why something is cool, ESOMAR, Vienna, November 2011 - Available online: https://www.warc.com/content/article/esomar/we_got_a_crush_on_you(th)_involving_influential_gen_yers_from_15_global_cities_to_learn_why_something_is_cool/95689

Schmitt, B. (2006), Are brands forever? How brand knowledge and relationships affect current and future purchases, The journal of product and brand management. ISSN: 1061-0421, 15/2 pp 98-105

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Week 2

Keller et al, chapters 2, 3

Laforet, chapter 5

de Chernatony, chapter 8

Selected References:

John, DR. Loken B. Kim, K & Monga AB, (2006), Brand Concept Maps: A Methodology for Identifying Brand Association Networks, Journal of marketing research. ISSN: 0022-2437, Vol XLIII November 549-563

Keller, K (1993), Conceptualising, measuring and managing customer-based brand equity, Journal of marketing. ISSN: 0022-2429, January, Vol 57, pp 1-22

Kozinets RV (2002), The field behind the screen: Using netnography for marketing research in online communities, Journal of marketing research. ISSN: 0022-2437, 39 (1), 61-72

Snyder M (1974), Self-monitoring of expressive behaviour, Journal of personality and social psychology. ISSN: 0022-3514 , 30 (4) 526-537

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Week 3

Keller et al, chapters 6, 7

Gobe, chapters 1, 11, 13

Laforet, chapter 8

Selected References

Brown, S. Sherry JR, JF. And Kozinets, RV (2003) Teaching old brands new tricks: Retro branding and the revival of brand meaning, Journal of marketing. ISSN: 0022-2429, Vol 67, pp 83-93

Choi SM & Rifon NJ (2012) It is a match: The impact of congruence between celebrity image and consumer ideal self on endorsement effectiveness, Psychology and marketing. ISSN: 0742-6046, Vol 29(9) 639-650

Erdogan, B. Z. (1999), Celebrity endorsement: A literature review, Journal of marketing management. ISSN: 0267-257X, 15, pp 291-314.

Holbrook MB & Schindler RM (2003), Nostalgic Bonding: Exploring the role of nostalgia in the consumption experience, Journal of consumer behaviour ISSN: 1472-0817, 3 (2), pp107-127

McCracken, G. (1989). “Who is the celebrity Endorser? Cultural Foundations of the Endorsment Process", Journal of consumer research. ISSN: 0093-5301; 1537-5277, 16 (3), pp310-321

Salzer-Morling, M. & Strannegard, L. (2004), Silence of the brands, European journal of marketing. ISSN: 0309-0566, Vol 38, No 1/2, pp 224-238.

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Week 4

Keller et al, chapters 8, 9, 11, 14

Text book readings only this week

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Week 5

Keller et al, chapter 12

Laforet, chapter 7.  Available as an Online Course Reading in Minerva.

Selected References:

Aaker, D, (1990) Brand extensions: the good, the bad and the ugly, Sloan management review. ISSN: 0019-848x, Summer, pp 47-56

Aaker, D, Keller, K. (1990) Consumer Evaluations of Brand Extensions. Journal of marketing. ISSN: 0022-2429: 54 (1), pp. 27-41.

Grime, I, Diamantopoulos, A, & Smith, G (2002). Consumer evaluations of extensions and their effects on the core brand. European journal of marketing. ISSN: 0309-0566 36 (11/12) pp.1415-1438.

Hem, L, deChernatony, and Iversen, N, (2001) Factors influencing successful Brand extensions, Journal of marketing management. ISSN: 0267-257X, Vol 19, No 7-8, pp 781-806

Martinez, E., & Chernatony, L. D. (2004). The effect of brand extension strategies upon brand image, Journal of consumer marketing. ISSN: 0736-3761, 21.1 pp 39-50

Pitta DA Katsanis LP (1995), Understanding brand equity for successful brand extension, Journal of consumer marketing. ISSN: 0736-3761, Vol 12, No 4, 51-65

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Week 6

Selected Readings: To be advised

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Week 7

Selected Readings: To be advised

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Week 8

Selected Readings: To be advised

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Week 9

Selected References:

Atwal, G and Williams, A (2009) Luxury brand marketing- the experience is everything, Journal of brand management ISSN: 1350-231X, Vol 16, No 5/6, pp338-346pp. 33 8-34

Fionda AM and Moore CM, (2008), The anatomy of luxury fashion brands, Journal of brand management ISSN: 1350-231X, Vol 16 No 5/5, pp 347-363

Kapferer, JN (1997), Managing luxury brands, Journal of brand management ISSN: 1350-231X, 4(4), pp 251-260

Kapferer JN and Bastien V (2009) The Specificity of Luxury Management, Journal of brand management ISSN: 1350-231X, Vol 16 No 5/6, pp 311-322

Keller KL (2009) Managing the growth tradeoff: Challenges and opportunities in luxury branding, Journal of brand management ISSN: 1350-231X, Vol 16, No 5/6, pp 290-301

Okonkwo, U (2009) Sustaining the luxury brand on the internet, Journal of brand management ISSN: 1350-231X, Vol 16 No 5/6, pp 302-310

Phau I and Prendergast G (2000), Consuming Luxury Brands: The Relevance of the Rarity Principle, Journal of brand management ISSN: 1350-231X, Volume 8 No 2, pp 122-138

Vigneron F and Johnson L (2009) Journal of brand management ISSN: 1350-231X, Vol 16, No 5/6, pp 338-346

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Week 10

Laforet, chapter 11

Selected References

Carpeneter J, Moore M, Fairhurst A (2005), Consumer shopping value for retail brands, Journal of fashion marketing and management : an international journal. ISSN: 1361-2026,Vol 9, No 1, pp 45-53

de Chernatony L & Segal-Horn S, (2001) The Criteria for successful services brand, European journal of marketing. ISSN: 0309-0566, Vol 37, No 7/8, pp 1095-1118

Dibb S & Simkin L (1993), The Strength of Branding and Positioning in Services, International journal of service industry management ISSN: 0956-4233, Vol 4, No 1, pp 25-35

Kent T (2003), 2D23D: Management and design perspectives on retail branding, International journal of retail & distribution management. ISSN: 0959-0552, Vol 31, No 3, pp 131-142

This list was last updated on 24/01/2018