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LUBS5461M
Module Reading List

Global Marketing, 2018/19, Semester 1
Dr Magnus Hultman
M.Hultman@leeds.ac.uk
Tutor information is taken from the Module Catalogue

Reading (any one)

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Lecture 1 - Introduction to international marketing and internationalisation process

Hollensen Global Marketing – Chapters 1-3

Terpstra & Sarathy International Marketing – Chap 1

Keegan & Green Global Marketing – Chap 1

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Hollensen Global Marketing – Chapter 6

Terpstra & Sarathy International Marketing – Chap 2, 3 & 5

Keegan & Green Global Marketing – Chap 2, 3 & 5

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Lecture 3 - International sociocultural environment

Hollensen Global Marketing – Chapter 7

Terpstra & Sarathy International Marketing – Chap 4

Keegan & Green Global Marketing – Chap 4

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Lecture 4 - Guest lecture

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Lecture 5 - International market selection

Hollensen Global Marketing – Chapter 8

Keegan & Green Global Marketing – Chap 7

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Lecture 6

Catch up session

All of the above

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Lecture 7 - Product

Hollensen Global Marketing – Chap 14-17

Terpstra & Sarathy International Marketing – Ch 8 - 15

Keegan Global Marketing – Chapter 8-14

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Lecture 8 - Price

Hollensen Global Marketing – Chap 14-17

Terpstra & Sarathy International Marketing – Ch 8 - 15

Keegan Global Marketing – Chapter 8-14

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Lecture 9 - Distribution

Hollensen Global Marketing – Chap 14-17

Terpstra & Sarathy International Marketing – Ch 8 - 15

Keegan Global Marketing – Chapter 8-14

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Lecture 10 - Promotion

Hollensen Global Marketing – Chap 14-17

Terpstra & Sarathy International Marketing – Ch 8 - 15

Keegan Global Marketing – Chapter 8-14

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Lecture 11 - Summary

All of the above

This list was last updated on 26/09/2017