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LUBS5418M
LUBS5418M_Reading List

Marketing Research Consultancy Project, 2018/19, Semester 2
Dr Yi-Chun Ou
Y.Ou@leeds.ac.uk
Tutor information is taken from the Module Catalogue

Books

Compulsory textbook

Field, Andy (2018). Discovering statistics using IBM SPSS statistics. London: Sage Edge.

Optional textbook

Verhoef, Peter, Edwin Kooge, and Natasha Walk (2016). Creating value with big data analytics. New York: Routledge.

Week 1

No moderation & mediation

Vogel, V., Evanschitzky, H., & Ramaseshan, B. (2008). Customer equity drivers and future sales. Journal of marketing. ISSN: 0022-2429, 72(6), 98-108.

 Moderation

Ahearne, M., Gruen, T. W., & Jarvis, C. B. (1999). If looks could sell: Moderation and mediation of the attractiveness effect on salesperson performance. International journal of research in marketing. ISSN: 0167-8116, 16(4), 269-284.

Ou, Y. C., de Vries, L., Wiesel, T., & Verhoef, P. C. (2014). The role of consumer confidence in creating customer loyalty. Journal of service research. ISSN: 1094-6705, 17(3), 339-354.

Ou, Y. C., & Verhoef, P. C. (2017). The impact of positive and negative emotions on loyalty intentions and their interactions with customer equity drivers. Journal of business research. ISSN: 0148-296380, 106-115.

 Mediation

Ahearne, M., Gruen, T. W., & Jarvis, C. B. (1999). If looks could sell: Moderation and mediation of the attractiveness effect on salesperson performance. International journal of research in marketing. ISSN: 0167-8116, 16(4), 269-284.

Bartikowski, B., & Walsh, G. (2011). Investigating mediators between corporate reputation and customer citizenship behaviors. Journal of business research. ISSN: 0148-2963, 64(1), 39-44.

Berry, C., Burtin, S., & Howlett, E. (2017). It’s only natural: The mediating impact of consumers’ attribute inferences on the relationships between product claims, perceived product healthfulness, and purchase intentions. Journal of the Academy of Marketing Science. ISSN: 0092-0703, 45(5), 698-719.

Chang, C. H. (2011). The influence of corporate environmental ethics on competitive advantage: the mediation role of green innovation. Journal of business ethics. ISSN: 0167-4544, 104(3), 361-370.

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Week 2

Compulsory textbook: CH1, CH2, CH3, CH4, CH5, CH6. If you are not familiar with statistics or SPSS, these chapters could provide some help.

 Bijmolt, T. H., Paas, L. J., & Vermunt, J. K. (2004). Country and consumer segmentation: Multi-level latent class analysis of financial product ownership. International journal of research in marketing. ISSN: 0167-8116, 21(4), 323-340.

Plummer, J. T. (1971). Life style patterns and commercial bank credit card usage. Journal of marketing. ISSN: 0022-2429, 35-41.

Plummer, J. T. (1974). The concept and application of life style segmentation. Journal of marketing, 33-37.

Tarasi, C. O., Bolton, R. N., Hutt, M. D., & Walker, B. A. (2011). Balancing risk and return in a customer portfolio.Journal of marketing, 75(3), 1-17.

Zeithaml, V. A. (1985). The new demographics and market fragmentation. Journal of marketing, 64-75.

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Week 3 & Week 4

Compulsory textbook: CH18

 Brakus, J. J., Schmitt, B. H., & Zarantonello, L. (2009). Brand experience: what is it? How is it measured? Does it affect loyalty? Journal of marketing73(3), 52-68.

Hollebeek, L. D., Glynn, M. S., & Brodie, R. J. (2014). Consumer brand engagement in social media: Conceptualization, scale development and validation. Journal of interactive marketing. ISSN: 1094-996828(2), 149-165.

Ou, Y. C., Verhoef, P. C., & Wiesel, T. (2017). The effects of customer equity drivers on loyalty across services industries and firms. Journal of the Academy of Marketing Science. ISSN: 0092-070345(3), 336-356.

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Week 5

Compulsory textbook: CH9, CH11

Please see the articles regarding moderations in week 1

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Week 6

Compulsory textbook: CH9, CH11

Please see the articles regarding mediations in week 1

This list was last updated on 18/01/2019