Skip to main content

Module Reading List

Marketing Research, 2018/19, Semester 1
Martin Heinberg
Tutor information is taken from the Module Catalogue

LUBS5452M Module Reading List

Marketing Research, 2018/19, Semester 1

Dr. Martin Heinberg 

Core text:

McDaniel, C & Gates, R (2013) – Marketing Research Essentials, Wiley.*

Top of page

Malhotra Naresh K (2009), Basic Marketing Research – A Decision Making Approach, Prentice Hall.

McGivern, Yvonne (2006), The practice of market and social research : an introduction ISBN: 027369510X pbk., Prentice-Hall.

Pallant, Julie (2001), SPSS Survival Manual, Open University Press,

Field, Andy (2013), Discovering statistics using IBM SPSS statistics : and sex and drugs and rock 'n' roll ISBN: 9781446249185 (Paper); 1446249182 (Paper); 9781446249178 (Cloth); 1446249174 (Cloth), Sage 

Top of page

Academic Journals:

Journal of marketing.Journal of marketing research.Journal of consumer research.;

Top of page

Industry Based Content :

Marketing week.Marketing.http://Research-Live.comMarketing Research Society -;

This list was last updated on 25/07/2018