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Module Reading List

Sales Promotion and Sponsorship, 2019/20, Semester 2
Dr. Charalampas (Babis) Saridakis
Tutor information is taken from the Module Catalogue

The core text for the Sales Promotion element is: Sales promotion by Tony Yeshin, Thomson Learning. 2006, ISBN i 1-84480-161-6

“The core text for the Sponsorship element is: McDonnell, I., & Malcolm M., (2013), Event sponsorship , 1st edition, Routledge”.

This list was last updated on 05/01/2017