Tutor information is taken from the Module Catalogue
Kotler, P. and Keller K. (2016), "Marketing Management", Pearson Education Limited, 15th Edition.
Palmatier, R.W. and Sridhar, S. (2017), "Marketing Strategy," Macmillan International.
Hooley, G., Piercy, N.F., and Nicoulaud, B. (2017), "Marketing Strategy and Competitive Positioning", Pearson, 6th Edition
This list was last updated on 24/09/2019