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Module Reading List

Marketing Strategy, 2019/20, Semester 1
Destan Kandemir
Tutor information is taken from the Module Catalogue

Core Text:

Kotler, P. and Keller K. (2016), "Marketing Management", Pearson Education Limited, 15th Edition. 

Supplementary Text:

Palmatier, R.W. and Sridhar, S. (2017), "Marketing Strategy," Macmillan International.

Hooley, G., Piercy, N.F., and Nicoulaud, B. (2017), "Marketing Strategy and Competitive Positioning",  Pearson, 6th Edition

This list was last updated on 24/09/2019