Skip to main content

Module Reading List

Marketing Consultancy Project, 2019/20, Semester G08
Magnus Hultman
Tutor information is taken from the Module Catalogue

Reading list – LUBS5495, LUBS5500, LUBS5497

Essential reading:

Mark Saunders et. al.(2007), Research Methods for Business Students , Prentice-Hall

Other recommended reading:

Adamantios Diamantopoulos and Bodo B Schlegelmilch (1997), Taking the fear out of data analysis : a step-by-step approach , Dryden Press.

Joseph F Hair et al. (2003) Essentials of business research methods , Wiley.

Naresh Malhotra (2011), Basic marketing research : integration of social media,Prentice-Hall

Julie Pallant (2010), SPSS survival manual : a step by step guide to data analysis using SPSS, Open University Press.

Denise Howitt & Duncan Cramer, Introduction to SPSS statistics in psychology : for version 19 and earlier, Prentice-Hall,  2011.

Michael Riley et. al. (2000), Researching and writing dissertations in business and management, Thomson Learning.

Neil J. Salkind (2010), Statistics for People who (think they) hate statistics, Sage.

This list was last updated on 20/01/2012