Dr. Babis Saridakis
Tutor information is taken from the Module Catalogue
The recommended textbook for this course is:
Belch, G. and M. Belch, Advertising and promotion : an integrated marketing communications perspective : , Global Edition, McGraw Hill International
Pickton, D. and A. Broderick, Integrated marketing communications 2nd Edition, Prentice Hall.
Fill, Chris. Marketing communications : interactivity, communities and content , 5th edition, FT Prentice Hall
Hackley, Chris, Advertising and promotion : an integrated marketing communications approach , 2nd Edition, Sage Publications
O’Guinn, T.; Allen, C.; and Semenik, R. (2012), PROMO2 , South-Western College Publishing; 2nd Revised edition
- Advances in Consumer Research
- European journal of marketing.
- Harvard business review. ISSN: 0017-8012
- Industrial marketing management.
- International journal of research in marketing.
- Journal of advertising.
- Journal of advertising research.
- Journal of Consumer Affairs
- Journal of consumer behaviour
- Journal of consumer marketing.
- Journal of Consumer Psychology
- Journal of consumer research.
- Journal of marketing.
- Journal of marketing management.
- Journal of marketing research.
- Journal of retailing.
- Journal of retailing and consumer services.
- Journal of the Academy of Marketing Science.
- Marketing letters.
- Marketing Science
- Psychology and marketing.
This list was last updated on 05/01/2017