Mr Robert Duke
Tutor information is taken from the Module Catalogue
Kotler, Armstrong, Harris & Piercy Principles of Marketing: Seventh European Edition, Pearson 2017
Doyle & Stern, Marketing Management and Strategy, 4e, Pearson, 2006
Ohmae, K. The Mind of the Strategist. London: Penguin.
Ries, A. & Trout, J. Marketing Warfare. London : McGraw-Hill, c1986.
Hooley, Piercy, Nicoulaud & Rudd, Marketing Strategy and Competitive Positioning, Sixth Edition, Pearson 2017
Winer & Neslin. The History of Marketing Science, World Scientific, 2014
Papers Online on EBSCO Business Source
G.S. Day and D.B. Montgomery “Diagnosing the Experience Curve”
Journal of marketing., Spring, 1983, pp. 44-58 (Available on EBSCO)
Influential paper on the experience curve. Available in full text via EBSCO Business Source, persistent link:
N.K. Dhalla and S. Yuspeh “Forget the Product Life Cycle Concept!”
Harvard business review., Jan/Feb 1976, 54, 1, pp. 102-112
Influential paper that succinctly criticises the product life cycle concept. Available in full text via EBSCO Business Source, persistent link:
Kotler and Singh “Marketing Warfare in the 1980s”
Influential paper on marketing warfare. Available in full text via EBSCO Business Source, persistent link:
Duke, Robert C. “Post-Saturation Competition in UK Grocery Retailing.”
Journal of marketing management., Volume 7 Number 1 1991, pp. 63-75.
Illustrates the application of ideas like military concepts and market leakage analysis, as well as some concepts from Strategic Management. Available in full text via EBSCO Business Source, persistent link: http://0-search.ebscohost.com.wam.leeds.ac.uk/login.aspx? direct=true&db=buh&AN=4966502&site=bsi-live
This list was last updated on 22/08/2019