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LUBS3845
Module Reading List (see Minerva entries for reading details)

Marketing Strategy, 2019/20, Semester 1, 2
Mr Robert Duke
R.C.Duke@lubs.leeds.ac.uk
Tutor information is taken from the Module Catalogue

Texts

Kotler, Armstrong, Harris & Piercy Principles of Marketing: Seventh European Edition, Pearson 2017

Doyle & Stern, Marketing Management and Strategy, 4e, Pearson, 2006

Ohmae, K. The Mind of the Strategist. London: Penguin.

Ries, A. & Trout, J. Marketing Warfare. London : McGraw-Hill, c1986.

Hooley, Piercy, Nicoulaud & RuddMarketing Strategy and Competitive Positioning, Sixth Edition, Pearson 2017

Winer & Neslin. The History of Marketing Science, World Scientific, 2014

Top of page

Papers Online on EBSCO Business Source

G.S. Day and D.B. Montgomery “Diagnosing the Experience Curve”

Journal of marketing., Spring, 1983, pp. 44-58 (Available on EBSCO)

Influential paper on the experience curve. Available in full text via EBSCO Business Source, persistent link:

http://0-search.ebscohost.com.wam.leeds.ac.uk/login.aspx? direct=true&db=buh&AN=5004435&site=bsi-live

N.K. Dhalla and S. Yuspeh “Forget the Product Life Cycle Concept!”

Harvard business review., Jan/Feb 1976, 54, 1, pp. 102-112

Influential paper that succinctly criticises the product life cycle concept. Available in full text via EBSCO Business Source, persistent link:

http://0-search.ebscohost.com.wam.leeds.ac.uk/login.aspx? direct=true&db=buh&AN=3867332&site=bsi-live

Kotler and Singh “Marketing Warfare in the 1980s”

The McKinsey quarterly., Summer 81 Issue 2, pp 62-81 and Journal of business strategy., Winter 81, Vol. 1 Issue 3

Influential paper on marketing warfare. Available in full text via EBSCO Business Source, persistent link:

http://0-search.ebscohost.com.wam.leeds.ac.uk/login.aspx? direct=true&db=buh&AN=6988991&site=bsi-live

Duke, Robert C. “Post-Saturation Competition in UK Grocery Retailing.”
Journal of marketing management., Volume 7 Number 1 1991, pp. 63-75.

Illustrates the application of ideas like military concepts and market leakage analysis, as well as some concepts from Strategic Management. Available in full text via EBSCO Business Source, persistent link: http://0-search.ebscohost.com.wam.leeds.ac.uk/login.aspx? direct=true&db=buh&AN=4966502&site=bsi-live

This list was last updated on 22/08/2019