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Module Reading List (see Minerva entries for reading details)

Principles of Marketing, 2019/20, Semester 1
Mr Robert Duke
Tutor information is taken from the Module Catalogue

Main Texts:

Kotler, Armstrong, Harris & Piercy, Principles of Marketing : Seventh European Edition, Pearson 2017.

Wilson, Alan. Marketing Research: Delivering Customer Insight. Fourth Edition, Red Globe Press 2019 

Additional Useful Text:

Doyle & Stern. Marketing Management and Strategy , 4e, Pearson, 2006

This list was last updated on 21/09/2019