Mr Robert Duke
Tutor information is taken from the Module Catalogue
Kotler, Armstrong, Harris & Piercy, Principles of Marketing : Seventh European Edition, Pearson 2017.
Wilson, Alan. Marketing Research: Delivering Customer Insight. Fourth Edition, Red Globe Press 2019
Additional Useful Text:
Doyle & Stern. Marketing Management and Strategy , 4e, Pearson, 2006
This list was last updated on 21/09/2019