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LUBS2850
LUBS2850 Module Reading List

Marketing, 2019/20, Semester 1, 2
Dr Giuseppe Musarra and Dr Maximilian Gerrath
G.Musarra@leeds.ac.uk / M.Gerrath@leeds.ac.uk
Tutor information is taken from the Module Catalogue

Core Reading Material:

Kotler and Armstrong, Principles of Marketing: Seventeenth Edition, Pearson 2018

+ EVERY WEEK WE WILL RECOMMEND ADDITIONAL READING MATERIALS IN THE LECTURE SLIDES

 

This list was last updated on 27/08/2019