Skip to main content

PIED2160
PIED 2160 Module Reading List

Spin Doctors and Electioneering, 2019/20, Semester 1
Dr David Seawright
D.Seawright@leeds.ac.uk
Tutor information is taken from the Module Catalogue

 PIED 2160 MODULE READING LIST

Spin Doctors and Electioneering , semester one

Dr. David Seawright

d.s.seawright@leeds.ac.uk

On this page:

Books, Journals and research sources

Seminar One – Introductory organisational seminar

Seminar Two – Political Campaigning: an introduction

Seminar Three – What is Political Marketing?

Seminar Four – ‘The Marketing of Margaret’

Seminar Five – Selling the President

Seminar Six – Going Negative: Modern American Elections

Seminar Seven – Re-branding Labour

Seminar Eight – New Labour: A Spin Machine?

Seminar Nine – Candidate Centric Cameron?

Seminar Ten – ‘Nothing has Changed’: May (Boris) and Corbyn

Seminar Eleven - ‘Nothing has Changed’: May (Boris) and Corbyn

 Books, Journals and Research Sources

There is no single key textbook for the module. A useful background source, particularly for those less familiar with electioneering in Britain is:

Scammell, M. (1995) Designer Politics: How Elections are Won, Hampshire: Macmillan. Introduction and chapter one.

The reading lists below do not exhaust the academic publications of relevance to the topics and students should be able to find other sources of interest. In addition to the readings listed below students may find other articles of interest in journals such as Journal of Political Marketing, British Politics, Political Studies, Journal of Marketing and Management and Parliamentary Affairs. Each of these can be accessed electronically.

Seminar One – Introduction to module and overview of course.

We will use this seminar for a general discussion about the course and the logistics of its administration etc.

 

Seminar Two – Political Campaigning and introduction

Key Seminar Reading:

Quinn, T. (2012) ‘Spin Doctors and political news management: A rational-choice ‘exchange’ analysis’, British Politics, 7: 3, pp. 272-300.

Stanyer, J. and Wring, D. (2004) ‘Public Images, Private Lives: An Introduction’, Parliamentary Affairs, 57 (1), pp. 1-8.

Wring, D. (2017) ‘Something Alien? The Limits of U.S. Influence in UK Campaigns’, Journal of Political Marketing, 16:1, 12-22.

 

Further Reading:

Bartle, J. and Griffiths, D. (2001)

Political Communications Transformed: from Morrison to Mandelson

, London: Palgrave.

Bowler, S. and Farrell, D. (eds.) (1992) Electoral Strategy and Political Marketing.

Hampshire: Macmillan. (Introduction and Conclusion).

Butler, D. and Ranney, A.(1992eds)

Electioneering: A Comparative Study of Continuity and Change

. Oxford: Clarendon. (Introduction).

Franklin, B. (1994) Packaging Politics, London: Edward Arnold. (Chapter One).

Lees-Marshment, J. (2001) Political Marketing and British Political Parties Manchester University Press.

Kavanagh, D. (1995) Election Campaigning: the New Marketing of Politics. Oxford: Blackwell. (Chapter One).

McNair, B. (1999) Introduction to Political Communication. London: Routledge. (Chapters Two and Three).

Mughan, A. (2000) Media and the Presidentialization of Parliamentary Elections, Palgrave.

Newman, B. (ed) The Handbook of Political Marketing. London: Sage. (Chapter Three).

Norris, P. et al. (1999) On Message: Communicating the Campaign, London: Sage. (Especially Chapters One and Two).

Savigny, H. And Temple, M. (2010) ‘Political Marketing Models: The Curious Incident of the Dog that Doesn’t Bark’, Political Studies, Vol. 58, pp. 1049-1064.

Stromback, J. (2007) ‘Political Marketing and Professionalised Campaigning’, Journal of Political Marketing, 6: 2-3, pp. 49-67.

Wring, D. (1996) ‘Political Marketing and Party Development in Britain: A “Secret” History’, European Journal of Marketing, 30:10/11, pp.100-11.

 

Seminar Three - What is Political Marketing?

Key Seminar Reading:

Harrop, M. (1990) Political Marketing, Parliamentary Affairs, 43:3, pp. 277-91.

Scammell, M. (1999) ‘Political Marketing: Lessons for Political Science’, Political Studies, Vol. 47, No. 4, pp. 718-739.

Wring, D.(1997) ‘Reconciling Marketing with Political Science: Theories of Political Marketing’, Journal of Marketing Management, 13:7, pp.651-663.

 

Further Reading:

Collins, N. And Butler, P. (1996) ‘Positioning Political Parties: A Market Analysis’, The Harvard International Journal of Press/Politics, Vol. 1 No. 2, pp. 63-77.

Gibson, R. and McAllister, !. (2015) ‘Normalising or Equalising Party Competition? Assessing the Impact of the Web on Election Campaigning, Political Studies, Vol. 63, pp. 529-547.

Henneberg, S. (2002) ‘Understanding Political Marketing’ in O’Shaughnessy, N. and Henneberg, S. (eds) (2002) The Idea of Political Marketing, London: Praeger.

Henneberg, S. And O’Shaughnessy (2009) ‘Political relationship Marketing: some macro/micro thoughts, Journal of Marketing Management, Vol. 25, Nos 1-2, pp. 5-29.

Johns, R. And Brandenberg, H. (2014) ‘Giving voters what they want? Party orientation perceptions and preferences in the British electorate’, Party Politics 20(1), pp. 89-104.

Kotler, P. (1982) 'Voter Marketing: Attracting Votes', in Kotler, P. Marketing for Nonprofit Organizations, New Jersey: Prentice-Hall. (Especially pp.461-70).

Kotler, P. and Kotler, N. (1999) ‘Political Marketing: Generating Effective Candidates, Campaigns and Causes’, in Newman, B. ed) The Handbook of Political Marketing, London: Sage. (Chapter One).

Lees-Marshment, J. (2001) Political Parties and Political Marketing Manchester University Press.

Maarek, P. (1995) Political Marketing and Communication, London: John Libbey. (Chapter Two).

Lock, A. and Harris, P. (1996) Political marketing- vive la difference!, European Journal of Marketing, Vol. 30, No. 10/11.

Lock, A. And Harris, P. (2010) ‘”Mind the gap”: the rise of political marketing and a perspective on its future’, European Journal of Marketing, Vol. 44, No. 3-4, pp. 297-307.

Ormrod, R. (2007) ‘Political Market Orientation and its Commercial Cousin’, Journal of Political Marketing, Vol. 6, Nos 2-3, pp. 69-90.

Ormrod, R. and Savigny, H. (2011) ‘Political market orientation: A framework for understanding relationship structures in political parties’, Party Politics, Vol. `8, No. 4, pp. 487-502.

O’Shaughnessy, N. (2001) ‘The marketing of political marketing’, European Journal of Marketing, Vol. 35, Nos 9/10, pp. 1047-1057.

O’Shaughnessy, N. and Henneberg, S. (eds) (2002) The Idea of Political Marketing, London: Praeger, other chapters in this book

Scammell, M. (1995) Designer Politics: How Elections are Won, Hampshire: Macmillan.

Scammell, M. (1999) ‘Political Marketing: Lessons for Political Science’, Political Studies, Vol. 47, No. 4, pp. 718-739.

Scammell, M. (2014) Consumer Democracy: The Marketing of Politics, Cambridge: Cambridge University Press. (chapters one and two).

Smith, G. and Saunders, J. (1990) ‘The Application of Marketing to British Politics’, Journal of Marketing Management, 5, pp.295-306.

Smith, G. (2009) ‘Conceptualizing and Testing Brand Personality in British Politics, Journal of Political Marketing, Vol. 8, No. 3, pp. 209-232.

Wring, D. (2007) ‘Focus Group Follies?’, Journal of Political Marketing, Vol. 5, No. 4, pp. 71-97.

 

Seminar Four - ‘The Marketing of Margaret’

Key Seminar Reading:

Scammell, M. (1996) ‘The odd couple: Marketing and Maggie’, European Journal of Marketing Vol. 30. 10/11 pp. 122-134.

McNair, B. (2011) Introduction to Political Communication. London: Routledge (Chapter Six and Seven). book available as an e-book on line.

O'Shaughnessy, N. (1990) The Phenomenon of Political Marketing, Hampshire: Macmillan. (Chapter Ten).

Further Reading:

Bell, T. (1982) 'The Conservatives Advertising Campaign', in Worcester, R. and Harrop, M.(eds) Political Communication: the General Election of 1979. (Discussion of Conservatives’ groundbreaking campaign).

Bruce, B. (1992) Images of Power: how image makers shape our leaders, London: Kogan Page.

Butler, D. and Kavanagh, D. (various years) The British General Election of 1979/1983/1987, London: Macmillan. (Chapters on the main parties’ preparations and the campaign itself). Each book known as the Essex Studies series features valuable insider assessments of the election campaigns, running from 1979-2017).

Cockerell, M. (1985) Sources Close to the Prime Minister, London: Macmillan. (Chapter Nine on the marketing of the Conservatives and ‘Maggie’).

Cockerell, M. (1988) Live From Number 10: The Inside Story of Prime Ministers and Television, London: Faber & Faber. (Chapters Twelve to Seventeen good on the Thatcher cult of personality).

Harrop, M. (1990) Political Marketing, Parliamentary Affairs, 43:3, pp.277-91. (assessment of the impact of marketing on British politics in the 1980s).

Kavanagh, D. (1995) Election Campaigning, Oxford: Blackwell. (Chapter on the Conservatives).

Rosenbaum, M. (1997) From Soapbox to Soundbite: Party Political Campaigning in Britain since 1945, Macmillan Press (Chapters Two, Three and Six).

Scammell, M. (1995) Designer Politics: How Elections are Won, Hampshire: Macmillan. (Chapters Two and Three on how the Conservatives, despite various setbacks, managed to successfully market the party during the 1980s).

Scammell, M. and Semetko, H. (1995) ‘Political Advertising in Television’, in Kaid, L. and Holtz-Bacha, C. (eds) Political Advertising in Western Democracies, Sage. (Chapter Three on the development of political advertising)

 

Seminar Five – Selling the President

Key Seminar Reading:

Diamond, E and Bates, S. (1992) The Spot: the rise of political advertising on television, Cambridge, Massachusetts: MIT Press. (Chapters Two to Eleven each offer an overview of each presidential campaign).

Jamieson, K.H. (1984) Packaging the Presidency, Oxford: Oxford University Press. (Each chapter covers a specific presidential election campaign).

McNair, B.(2011) Introduction to Political Communication, London: Routledge. (Chapter Six). Available as an e-book through library catalogue.

 

Further Reading:

Barberio, R. and Lowe, B. ( 2006) ‘Branding: Presidential Politics and Crafted Political Communication’, Paper delivered at APSA, available at: http://convention2.allacademic.com/one/apsa/apsa06/index.php

Diamond, E and Bates, S. (1992) The Spot: the rise of political advertising on television, Cambridge, Massachusetts: MIT Press. (Chapters Two to Eleven each offer an overview of each presidential campaign).

Johnson, D, (2012) ‘Formative Years of Political Consulting in America, 1934-2000, Journal of Political Marketing, Vol. 11, Nos. 1-2, pp. 54-74.

Kelley, S. (1956) Professional Public Relations and Political Power, Baltimore: John Hopkins University Press. (Chapters Five, Six and Seven discuss Eisenhower, Nixon and other politicians’ pioneering use of media consultants in the 1950s).

Kraus, S. (1996) ‘Winners of the First 1960 Televised Presidential Debate Between Kennedy and Nixon’, Journal of Communication, 46:4, Autumn. (A study of the controversial media debate).

Maarek, P. (1995) Political Marketing and Communication. London: John Libbey. (Chapter One).

Mayer, M. (1958) Madison Avenue USA, Middlesex: Penguin. (Chapter Eighteen).

Newman, B. (1999) The Mass Marketing of Politics, London: Sage. (Chapter Two).

Packard, V. (1981) The Hidden Persuaders, London: Penguin. (Chapter Seventeen).

Swint, K. (1998) Political Consultants and Negative Campaigning, Maryland: University Press of America. (Chapter Two).

Rees, L. (1992) Selling Politics, London: BBC. (Various Chapters).

White, T. (various years) The Making of the President 1960/1964/1968/1972, London: Jonathan Cape. (Chapters towards end on the actual election campaigns).

 

Seminar Six - Going Negative: Modern American Elections

Key Seminar Reading:

Jamieson, K. H. (1992) Dirty Politics: Deception, Distraction and Democracy, Oxford: OUP.

Street, J. (2019);’What is Donald Trump? Forms of “Celebrity” in Celebrity Politics, Political Studies Review, Vol. 17(1), pp. 3-13.

Williams, C.B. (2017) ‘Introduction: Social Media, Political Marketing and the 2016 U.S. Election’, Journal of Political Marketing, 16:3-4, 207-211.

 

Further Reading:

Ansolabehere, S. and Iyengar, S. (1995) Going Negative: How Political Advertisements Shrink and Polarize the Electorate, New York: Free Press. (Chapters Five and Six).

Chiu , K. et al . (2010) ‘The Role of a Psychographic Approach in Segmenting Electorates' Voting Behavior and Party Identification’, Journal of Political Marketing, Vol. 9, Nos. 1-2, pp. 34-54,

Devlin, L.P. (1995) ‘Political Commercials in American Presidential Elections’, in Diamond, E and Bates, S. (1992) The Spot: the use of political advertising on television, Cambridge, Massachusetts: MIT Press. (Chapters One, and Twelve to Fourteen).

Kaid, L. and Holtz-Bacha, C.(eds) Political Advertising in Western Democracies. (Chapter Eleven).

Friedenberg, R. (1997) Communication Consultants in Political Campaigns, New York: Praegar. (Chapter Two and Five).

Hamilton, J. et al, (2013) ‘Ads by 527 Groups and the 2004 U.S. Presidential Election’, Journal of Political Marketing, Vol. 12, No. 4, pp. 306-325,

Jamieson, K.H. (1984) Packaging the Presidency, Oxford: Oxford University Press. (Each chapter covers a specific presidential election campaign).

Lee Kaid, L. (2004) ‘Political Advertising’, in Lee Kaid, L. Political Communication Research, London: LEA. (Chapter Seven).

Luntz, F. (1988) Candidates, Consultants and Campaigns: the Style and Substance of American Electioneering, Oxford: Blackwell. (Chapters Two and Three).

Mayer, W. (1996) ‘In Defence of Negative Campaigning’, Political Science Quarterly III, pp. 437-455, available at: http://web.utk.edu/~dfolz/negads.pdf

Newman, B. (1994) The Marketing of the President: Political Marketing as Campaign Strategy, London: Sage. (Chapters Four to Six).

Newman, B. (1999) The Mass Marketing of Politics, London: Sage. (Chapter Two and Five).

Stevens, D. (2012) ‘Tone Versus Information: Explaining the Impact of Negative Political Campaigning’, Journal of Political Marketing, Vol. 11, No. 2, pp. 322-352.

Swint, K. (1998) Political Consultants and Negative Campaigning, Maryland: University Press of America. (Chapter Two to Four).

Thurber, J. and Nelson, C. (eds.) (2000) Crowded Airwaves: Campaign Advertising in Elections, Washington: Brookings Institute.

Todd, L., Just, M. And Crigler, A. (2005) ‘Accentuating the Positive in US Presidential Elections, paper delivered at APSA, available at:

http://convention2.allacademic.com/one/apsa/apsa05/index.php

Vaccarri, C. and MORINI, M. (2014) ‘The Power of Smears in Two American Presidential Campaigns’, Journal of Political Marketing, Vol. 13:Nos. 1-2, pp. 19-45.

 

Seminar Seven – Re-Branding Labour

Key Seminar Reading:

Sackman, A. (1996) The learning curve towards New Labour: Neil Kinnock’s corporate party 1983-1992, European Journal of Marketing, Vol. 30:10/11, pp.147-158.

Wring, D. (2005) The Politics of Marketing the Labour Party. Palgrave MacMillan. Chapters 5 & 6, book available as an e-book on line.

 

Further Reading:

Butler, D. and Kavanagh, D. (1992) The British General Election of 1992, Hampshire: Macmillan. (Chapters on the parties’ preparations for the campaign).

Channon, C. (1989) ‘The GLC’s Anti-Paving Bill: Advancing the Science of Political Issue Advertising’, in Channon, C.(ed) Twenty Advertising Case Histories, London: Cassell. 

Clark, E. (1986) The Want Makers, London: Coronet. (Chapter Nine).

Crewe, I. and others (various years) Political Communications: the British General Election Campaign of 1983/1987/1992, Cambridge: Cambridge University Press. (Contain key strategists’ accounts of the campaigns).

Delaney, T. (1982) 'Labour's Advertising Strategy', in Worcester, R. and Harrop, M. (eds) Political Communications: the British General Election Campaign of 1979. (The then Labour advertising adviser describes the difficulties of managing the party’s campaign).

Franklin, B. (1994) Packaging Politics. London: Edward Arnold. (Chapter Seven).

Gould, P. (1998) The Unfinished Revolution, London: Little Brown. (Chapters Two, Three and Four from the key marketing strategist during this period).

Heffernan, R. and Marqusee, M. (1992) Defeat from the Jaws of Victory: Inside Kinnock's Labour Party, London: Verso. (Chapter Eight offers and entertaining critique of the then leadership’s attempts to market the party).

Myers, K. (1986) Understains: the Sense and Seduction of Advertising, London: Comedia. (Introduction and Chapter Five).

McSmith, A. (1997) Faces of Labour, London: Verso. (Chapter on Peter Mandelson and his work as a campaign strategist).

Philo, G. (1993) Political Advertising, Popular Belief and the 1992 General Election, Media, Culture and Society, Vol. 15, pp.407-18. (Criticises Labour’s image conscious approach to campaigning).

Rosenbaum, M. (1997) From Soapbox to Soundbite: Party Political Campaigning in Britain since 1945, Macmillan Press. (Chapters Two, Three and Six).

Sackman, A. (1996) The learning curve towards New Labour: Neil Kinnock’s corporate party 1983-1992, European Journal of Marketing, Vol. 30:10/11, pp.147-158.

Shaw, E. (1994) The Labour Party Since 1979: Crisis and Transformation, London: Routledge. (Informative account of the way Labour adopted political marketing between 1983 and 1992; see especially Chapters Three and Six. Particularly good on the Shadow Communications Agency).

Wring, D. (1996) ‘From Mass Propaganda to Political Marketing: the Transformation of Labour Party Election Campaigning’, in British Parties and Elections Yearbook 1995. London: Frank Cass.

Wring, D. (2005) The Politics of Marketing the Labour Party. Chapters 5 & 6, book available as an e-book on line.

Wring, D. (2007) ‘Focus Group Follies?’, Journal of Political Marketing, Vol. 5, No. 4, pp. 71-97.

 

Seminar Eight – New Labour: A Spin Machine?

Key Seminar Reading:

Wring, D. (2005) The Politics of Marketing the Labour Party, Palgrave MacMillan. Chapters 7, 8 and conclusion, book available as an e-book on line.

Wring, D. (2007) ‘Focus Group Follies?’, Journal of Political Marketing, Vol. 5, No. 4, pp. 71-97.

 

Further Reading

Altschull, J. (1995) Agents of Power, New York: Longman. (Chapter Nine).

Barratt-Brown, M. and Coates, K. (1996) The Blair Revelation, Nottingham: Spokesman. (Chapter One offers a trenchant critique of the spin doctor culture the authors claim surrounds Blair and New Labour’s leadership).

Butler, D. and Kavanagh, D. (1997) The British General Election of 1997, Hampshire: Macmillan. (Chapters on the parties’ preparations for the campaign).

Crewe, I. and others (1998) Political Communications: the British General Election Campaign of 1997 & 2001, Cambridge: Cambridge University Press.

Fielding, S. (1997) ‘The Labour Campaign’, in Geddes, A. and Tonge, J. (eds) Labour’s Landslide: the British General Election of 1997, Manchester: Manchester University Press. (Chapter Two).

Gould, P. (1998) The Unfinished Revolution, London: Little Brown. (Chapters Seven, Eight and Nine).

Jones, N. (1995) Soundbites and Spin Doctors: How politicians manipulate the media and vice versa. London: Cassell.

Jones, N. (1999) Sultans of Spin, London: Victor Gollancz.

Needham, C. (2005) ‘Brand Leaders: Clinton, Blair and the Limitations of the Permanent Campaign, British Politics, Vol. 53, pp. 343-361.

Newman, B. (1999) The Mass Marketing of Politics, London: Sage. (Chapter Six and Seven).

Norris, P. (2000) A Virtuous Cycle, Cambridge: CUP. (especially Chapters, One and Fourteen)

Norris, P. et al. (1999) On Message: Communicating the Campaign, London: Sage. (Especially Chapters Four and Eleven).

Savigny, H. (2007) ‘Focus Groups and Political Marketing: Science and Democracy as Axiomatic’, British Journal of Politics and International Relations, Vol. 9, No. 1, pp. 122-137.

Scammell, M. (1998) ‘The Wisdom of the War Room: US campaigning and Americanization’, Media Culture and Society, Vol. 20:2, pp.251-275.

Scammell, M. (2014) Consumer Democracy: The Marketing of Politics, Cambridge University Press. Chapter three.

Wring, D. (1998) ‘The Media and Intra-party Democracy: New Labour and the Clause Four debate’, in Randall, V (ed) Democatization and the Media, London; Frank Cass.

 

Seminar Nine – Candidate Centric Cameron?

Seawright, D. (2013) ‘‘Cameron 2010’: an exemplification of personality based campaigning’, Journal of Political Marketing, Vol. 12, Nos. 2-3, pp. 166-181.

Wring, D. and Ward, S. (2010) ‘The Media and the 2010 Campaign: The Television

Election?’, Parliamentary Affairs, 63 (4), pp. 802-817. (and other relevant articles in this special election edition).

Britain Votes 2015, Parliamentary Affairs, Vol 68, issue suppl_1, particularly articles by Bale and Webb; Fielding and Wring and Ward.

Digital Marketing Case Study of 2015 Election, available at:

http://www.digitaltrainingacademy.com/casestudies/2016/01/politics_case_study_how_smart_social_targeting_helped_conservatives_win_the_uk_election.php

 

Further Reading

Allen, N. and Bartle, J. (2011) Britain at the Polls 2010, Sage.

Allen, N., Bara, J. and Bartle, J. (2013) ‘Rules, Strategies and Words: The Count of the 2010 Prime Ministerial Debates, Political Studies, Vol. 61, pp. 92-113.

Bale, T. (2010) The Conservative Party: From Thatcher to Cameron, Cambridge: Polity.

Chadwick, A. (2011) ‘Britain’s First Live Televised Party Leader’s Debate: from the News Cycle to the Political Information Cycle, Parliamentary Affairs, Vol. 64, No. 1, pp. 24-44.

Charlton, G. (2015) a talk with Craig Elder Conservative Digital Director available at:

https://www.econsultancy.com/blog/66488-how-vital-was-digital-marketing-to-the-conservatives-2015-election-victory

Coleman, S. (ed) (2010) Leaders in the living room : The Prime Ministerial Debates of 2010: evidence, evaluation and some recommendations, Oxford.

Cook, G. (2011) ‘The Labour Party’s Road to 2010’ (chapter eleven) in Wring et al, Political Communication in Britain 2010, Palgrave, (and other relevant chapters in this text) available as an on line e-book.

Cowley, P. and Kavanagh, D. (2016) The British General Election of 2015, Palgrave.

Dermody, J. and Hanmer-Lloyd, S. (2011) ‘An introspective, retrospective, futurespective analysis of the attack advertising in the 2010 British General Election, Journal of Marketing Management, Vol. 27, Nos. 7-8, pp. 736-761. (and see other articles in this special edition).

Dorey, P. (2010) ‘ Faltering before the finishing line: The Conservative Party’s performance in the 2010 general election’, British Politics, Vol. 5 (4) and other relevant articles in this special edition.

Mughan, A. (2000) Media and the Presidentialization of Parliamentary Elections, Palgrave.

Poguntke, T. and Webb, P. (2005) The Presidentialization of Politics: A Comparative Study of Modern Democracies,Oxford University Press, (Chapter One).

Seawright, D. (2005) “On a Low Road’: The 2005 Conservative Campaign’, Journal of Marketing Management, 21 (9-10), pp. 943-957.

Seawright, D. (2013) ‘‘Cameron 2010’: an exemplification of personality based campaigning’, Journal of Political Marketing, Vol. 12, Nos. 2-3, pp. 166-181.

Smith, G. And French, A. (2011) ‘Measuring the changes to leader brand associations during the 2010 election campaign’, Journal of Marketing Management, Vol. 27, Nos. 7-8, pp. 718-735.

Stanyer, J. and Wring, D. (2004) ‘Public Images, Private Lives: An Introduction’, Parliamentary Affairs, 57 (1), pp. 1-8.

Temple, M. (2013) ‘The Media and the Message’, Journal of Political Marketing, Vol. 12, Nos. 2-3, pp. 147-165,

Wring, D. et al (2017) Political Communications in Britain: polling, campaigning and media in the 2015 general election, Palgrave.

 

Seminar Ten - ‘Nothing Has Changed’: May (Boris) and Corbyn

Key Seminar Reading:

Britain Votes 2017, Parliamentary Affairs, Vol 71, issue suppl_1, March 2018, particularly articles by Bale and Webb; Goes and Ward and Wring.

 

Further Reading

Cowley, P. And Kavanagh, D. (2018) The British General Election of 2017, Palgrave MacMillan.

Digital Marketing Case Study of 2017 Election, available at:

https://croud.com/blog/news/the-2017-general-election-shock-results-the-work-of-digital-marketing/

Dommett, K. and Temple, L. (2018) Digital Campaigning: The Rise of Facebook and Satellite Campaigns’, Parliamentary Affairs, Vol. 71, pp. 189-202.

Thorsen, E., Jackson, D. And Lilleker, D. (eds) UK Election Analysis 2017, accessed at:

http://bit.ly/UKElectionAnalysis2017_Thorsen-Jackson-and-Lilleker_v1

Wring, D., Mortimore, R. and Atkinson, S. (2019) Political Communication in Britain: Campaigning, Media and Polling in the 2017 General Election, Palgrave MacMillan.

 

Seminar Eleven - Review: Political Communication and the Consequences for Democracy

Key Seminar Reading:

Hannan, J. (2018) ‘Trolling ourselves to death? Social Media and post truth politics, European Journal of Communication, Vol. 33(2) pp. 214–226.

Margetts, H. (2019) ‘Rethinking Democracy with Social Media, The Political Quarterly, Vol. 90 (1) pp. 107-123.

 

 

Further Reading

Ansolabehere, S. and Iyengar, S. (1995) Going Negative: How Political Advertisements Shrink and Polarize the Electorate, New York: Free Press. (Conclusion).

Blumler, J. and Gurevitch, M. (1995) The Crisis of Public Communication, London: Routledge. (Chapter One & Fifteen).

Diamond, E and Bates, S. (1992) The Spot: the use of political advertising on television, Cambridge, Massachusetts: MIT Press, (Chapter Sixteen).

Epstein, L. (1967) Political Parties in Western Democracies, London: Pall Mall. (Especially Chapter Nine, pp.257-60).

Franklin, B. (1994) Packaging Politics: Political Communications in Britain's Media Democracy, London: Edward Arnold. (Introduction and conclusion).

Luntz, F. (1988) Candidates, Consultants and Campaigns: the Style and Substance of American Electioneering, Oxford: Blackwell. (Chapter Eight).

Negrine, R. (1996) The Communication of Politics, London: Sage. (Chapter Seven).

Qualter, T. (1991) Advertising and Democracy in the Mass Age, Hampshire: Macmillan. (Chapters Seven and Eight offer a critique of political marketing and all its works).

Scammell, M. (2014) Consumer Democracy: The Marketing of Politics, Cambridge University Press, (Intro, Chapter Six, and Conclusion).

Swanson, D. L. and Mancini, P. (eds) (1996) Politics, Media, and Modern Democracy (Chapters One and Thirteen).

Street, J. (1998) Popular Culture and Politics, Cambridge: Polity. (Chapter Three).

Wattenburg, M. P. and Brians, C. L. (1999) ‘Negative Campaign Advertising: Demobilizer or mobilizer?’ American Political Science Review, Vol 93, pp. 891-9, (And other relevant articles in this edition).

Yannas, P. (2008) ‘Political Marketing and Democracy: A Plea for Cross-Fertilization, Journal of Political Marketing, Vol. 7, Nos. 3-4, pp. 205-216.

This list was last updated on 26/09/2019