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DESN5220M Persuasion Reading List

Persuasion, 2019/20, Semester 1
Mr MIke Sheedy
Tutor information is taken from the Module Catalogue

Creative side of persuasion

Messaris, P. (1997). Visual persuasion : the role of images in advertising. Thousand Oaks, Calif;London;: Sage Publications 

Myers, G. (1994). Words in ads. London: Arnold

Bowdery, R. (2008). Copywriting. Worthing;Lausanne;: AVA Academia.

Shaw, M., 1965. (2009). Copywriting : successful writing for design, advertising and marketing. London: Laurence King.

Maslen, A. (2009). Write to sell : the ultimate guide to great copywriting. London: Marshall Cavendish.

Pratkanis, A. R., & Aronson, E. (2001). Age of propaganda : the everyday use and abuse of persuasion. New York: Henry Holt and Company. 

Bolinger, D., 1907. (1980). Language, the loaded weapon : the use and abuse of language today. London: Longman. 

Simmons, J. (2002). We, me, them & it : the power of words in business. New York;London;: Texere. 

Carter, R., Meggs, P. B., Day, B., Maxa, S., & Sanders, M. (. A. (2015). Typographic design : form and communication (Sixth ed.). Hoboken, New Jersey: John Wiley & Sons, Inc.

Gottschall, E. M., Burns, A., & International Typeface Corporation. (1989). Typographic communications today. London;Cambridge, Mass;New York;: International Typeface Corporation. 

Jury, D. (2001). Typographic writing/ edited by David Jury.. Randwick: International Society of Typographic Designers. 

McAlhone, B., Stuart, D., Quinton, G., & Asbury, N. (. (2015). A smile in the mind : witty thinking in graphic design(Revis and expand ed.). London: Phaidon Press Ltd. 

De Bono, E., 1933. (1977). Lateral thinking: A textbook of creativity. Harmondsworth: Penguin. 

Designers and Art Directors Association of the United Kingdom. (2000). The copy book.. Crans-Près-Céligny, Switzerland: Designers and Art Directors Association of the United Kingdom in collaboration with Rotovision SA. 

Burtenshaw, K., Mahon, N., & Barfoot, C. (2011). The fundamentals of creative advertising (2nd ed.). Lausanne: AVA Academia.

Sorrentino, M. (2014). Creative advertising : an introduction. London: Laurence King Publishing. 

Marcantonio, A. (2006). Well-written and red : the story of the Economist poster campaign (2nd ed.). Petersfield: Harriman.

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Theoretical side of persuasion 

Fennis, B. M., 1968, & Stroebe, W. (2010). The psychology of advertising [electronic resource]. Hove: Psychology.

Heath, R., 1947. (2012). Seducing the subconscious [electronic resource] : the psychology of emotional influence in advertising. Oxford: Wiley-Blackwell.

Mutz, D. C., Sniderman, P. M., & Brody, R. A. (1996). Political persuasion and attitude change. Ann Arbor: University of Michigan Press. 

Fletcher, W. (2008). Powers of persuasion : the inside story of British advertising : 1951-2000. Oxford: Oxford University Press.

Wilmshurst, J., & Mackay, A. (1999). The fundamentals of advertising (2nd ed.). Oxford: Elsevier Butterworth-Heinemann.

Williamson, J., 1954. (1978). Decoding advertisements : ideology and meaning in advertising. London: Marion Boyars. 

Cook, G. (2001). The discourse of advertising (2nd ed.). London: Routledge. 

Howells, Richard (2003) Visual culture Cambridge : Polity 

Cobley, Paul and Litza Jansz (2004) Introducing semiotics Royston : Icon 

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Academic and Trade Journals

World advertising research center [electronic resource].

Journal of advertising.

Journal of advertising research.

Advertising age.

Journal of current issues & research in advertising.

Advertising & Society Review

International journal of advertising.

Adweek. Western advertising news

Advertising Age's Creativity

Advertising awards annual.

Journal of visual culture.

Visual communication.

Visual resources

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Key Databases

ABI Complete (ABI Global)

EBSCO Business Source Premier



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Web sites and trade publications

Please note that some of these titles may be available via the University Library Pages




IDM Blogs

Design week (Online edition).

Creative review.


The drum.


Marketing week.


Design management review. (available via Library)

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Video Resources

Besides YouTube and Vimeo Box of Broadcasts, Learning On Screen is an online resource for academic institutions.  Use your University of Leeds login to view the following documentaries available to view in this playlist:

The documentaries include:

Century of the self  (four episodes)

The men who made us spend (three episodes)

The Perverts Guide to Cinema

The Pervert's Guide to Ideology

This list was last updated on 18/08/2017