Skip to main content

Module Reading List

Introduction to Marketing, 2019/20, Semester 2
Li Zheng
Tutor information is taken from the Module Catalogue

Reading List

This module has a required textbook and it is:

David Jobber and John Fahy.(2012),Foundations of marketing, 4th edition, McGraw-Hill

It is strongly recommended that you buy a copy of this book.

Recommended textbooks:

Armstrong G., Kotler, P., Harker M. and Brennan R. (2009), Marketing an Introduction , FT Prentice Hall

Brassington F. and Pettitt S. (2006), Principles of Marketing , 4th edition, FT Prentice Hall

This list was last updated on 06/12/2012