Tutor information is taken from the Module Catalogue
Churchill, G.A. & Iacobucci, D. 2005. Marketing Research: Methodological Foundations , Thomson South-Western (9th ed).
Aaker, D.A., Kumar, V., Day, G.S. & Leone, R.P. 2011. Marketing research , 10th Edition, Willeys & Sons
Aiken, L.S. & West, G.W. 1991. Multiple regression : testing and interpreting interactions . Norbury Park, CA: Sage Publications.
Byrne, B.M. 1998. Structural equation modeling with LISREL, PRELIS, and SIMPLIS : basic concepts, applications, and programming , Lawrence Erlbaum Associates, New York.
Byrne, B. M. 2001. Structural equation modeling with AMOS : basic concepts, applications, and programming . Lawrence Erlbaum Associates, Inc.
This list was last updated on 09/07/2015