Ms Helen Clarke
Tutor information is taken from the Module Catalogue
Aaker, D., A, (1991), Managing brand equity : capitalizing on the value of a brand name, New York: Free Press.
Aaker, D., A., (2010), Building strong brands, New York: Free Press.
Bolton, G. (2005) Reflective Practice: writing and professional development (2nd ed. ), London: Sage.
De Chernatony, L, McDonald, M, Wallace, E (2010) Creating powerful brands, London: Routledge
Hancock, J H (2016) Brand/story : cases and explorations in fashion branding, New York: Fairchild
Hancock, J H, Muratovski, G, Manlow, V, Pierson-Smith, A (2014) Global fashion brands : style, luxury and history, Intellect
Hameide, K., K., (2011), Fashion branding unraveled, New York: Fairchild Book.
Kapferer, J. (2012), The new strategic brand management: advanced insights and strategic thinking, London: Kogan Page.
Kapferer, J., Bastien, V., (2012), The luxury strategy [electronic resource] : break the rules of marketing to build luxury brands, London: Kogan Page.
Keller, K., L., (2013), Strategic brand management: building, measuring, and managing brand equity, 4th ed., Boston-London: Pearson.
Keller, K., L., Aperia, T., Georgson, M., (2012), Strategic brand management: a European perspective, Harlow-New York: Prentice Hall.
Posner, H (2015) Marketing Fashion: Strategy, Branding and Promotion, London: Laurence King.
Okonkwo, U., (2007) Luxury fashion branding : trends, tactics, techniques, Basingstoke: Palgrave, Macmillan.
Tungate, M, (2012) Fashion brands: branding style from Armani to Zara, London: Kogan Page
Williams, K., Woolliams, M. and Spiro, J. (2012) Reflective writing ISBN: 9780230377257, Basingstoke: Palgrave Macmillan.
This list was last updated on 12/12/2018