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COMM5730M
Module Reading List

The Cultural History of Promotional Communication, 2019/20, Semester 2
Dr Alison Cavanagh
a.e.cavanagh@leeds.ac.uk
Tutor information is taken from the Module Catalogue

Williams, Raymond (1980) Advertising: The magic system. In Problems in materialism and culture : selected essays ISBN: 0860917290 (pbk ; cased) : £3.95; 0860910288. London: Verso, 170-195. Reprinted in Advertising & Society Review ISSN: 1534-7311 1.1. 2000  

 Bernays, Edward (1928) Propaganda ISBN: 0970312598 (alk. paper) New York: IG Publishing pages 1-61 available on the VLE  

Leach, Robert (2009) Public Relations and democracy in R. Tench and L. Yeomans Exploring Public Relations Harlow: Financial Times Prentice Hall pp 82-96

EDWARDS, L. (2009) ‘Public relations origins: definitions and history’, in Exploring Public Relations, eds R. Tench & L. Yeomans, Prentice Hall, Harlow, pp. 3–18.

EDWARDS, L. & HODGES, C. E. M. (2011) ‘Introduction’, in Public Relations, Society and Culture, eds L. Edwards & C. E. M. Hodges, Routledge, New York, pp. 1–14.

Curran, James (2011) Media and Democracy Taylor Francis chapter 10 (available as an ebook)

Ewen, Stuart (1996) PR! : a social history of spin ISBN: 0465061796 New York: Basic Books

Miller, David and Dinan, William (2008) A century of spin : how public relations became the cutting edge of corporate power ISBN: 0745326889 (pbk.); 9780745326894 (hbk.); 0745326897 (hbk.); 9780745326887 (pbk.) London: Pluto Press

Kovarik, Bill (2013) Revolutions in communication : media history from Gutenberg to the digital age ISBN: 9781441114600; 1441114602 New York: Bloomsbury Chapter 6

Stauber, John and Rampton, Sheldon (2004) Toxic Sludge is Good for you: Lies, Damn Lies and the Public Relations Industry London: Robinson

Leiss, William, Stephen Kline and Sut Jhally (1997) Social Communication in Advertising: Persons, Products and Images of Well-Being Second Edition London: Routledge

MCNAIR, B (2004) ‘PR must die: spin, anti-spin and political public relations in the UK, 1997–2004’, Journalism studies. ISSN: 1461-670x, vol. 5, no. 3, pp. 325–338.

Richards, Thomas (1990) The commodity culture of Victorian England : advertising and spectacle, 1851-1914 ISBN: 0804716528 (alk. paper) Stanford University Press, Stanford, CA Chapter 1   OCR REQUESTED BY LIBRARY (KR 08/10/2018) 

Rappaport, Erika (2001) Shopping for Pleasure: Women in the making of London’s West End Chapter 5 Princeton, N.J : Princeton University Press available as an e book

Douglas, Mary and Isherwood, Baron (1979) The world of goods : towards an anthropology of consumption : with a new introduction ISBN: 0415130476 (pbk); 0415130468 London, Routledge chapter 3

Marx, Karl (1867) Capital: A Critique of Political Economy Volume 1 Chapter 1

Miller, Daniel (1995) Consumption as the Vanguard of History pp. 1-52 in Daniel Miller (ed) Acknowledging Consumption London: Routledge

Briggs, Asa (1990) Victorian Things Penguin, Harmondsworth Chapter 1

Tauber, Edward (1972) Why do people shop? Journal of marketing. ISSN: 0022-2429 , Vol. 36, No. 4 (Oct., 1972), pp. 46-49

Twitchell, James Living it up : America's love affair with luxury ISBN: 0743245067 New York: Simon & Schuster chapter 5

Rappaport, Erika (2001) Shopping for Pleasure: Women in the making of London’s West End Chapter 5 Princeton, N.J : Princeton University Press

Schudson, Michael (1984) Advertising, the uneasy persuasion : its dubious impact on American society ISBN: 0465000800 (pbk.) : $8.95 New York: Basic Books chapter 5

Trentmann, Frank (2006) The Making of the Consumer Oxford, Berg

Trentmann, Frank (2012) The Oxford Handbook of the History of Consumption Oxford: Oxford University Press

Campbell, Colin (1995) The sociology of Consumption pp. 95-124 in Daniel Miller (ed) Acknowledging Consumption London: Routledge

Davies, B., & Harré, R. (1990). Positioning: The discursive production of selves. Journal for the Theory of Social Behaviour. ISSN: 0021-8308, 20, 43-63.  

Wernick, A. (1991) Promotional culture : advertising, ideology and symbolic expression ISBN: 0803983905; 0803983913 (pbk). London: Sage. Chapter 2 (pp. 22-48).

Bignell, J. 2002. Media semiotics : an introduction ISBN: 0719062055 (pbk). Second Edition. Manchester: MUP, Second Edition. Chapter 2.

Cook, G. (2001) The discourse of advertising (2nd edition). London: Routledge, Chapter 1: Introduction

Dyer, Gillian (1988) Advertising as Communication London: Routledge

Goldman, Robert and Papson, Stephen (1996) Sign wars : the cluttered landscape of advertising London : Guilford Press chapter 5

Williamson, Judith (1978) Decoding advertisements: ideology and meaning in advertising London: Marion Boyars Chapters 1 and 2

Marchand, Roland (1985) Advertising the American dream : making way for modernity, 1920-1940 ISBN: 0520052536 Berkeley: University of California Press

McClintock, Ann (1995) Imperial Leather: Race, Gender and Sexuality in the Imperial Contest London, Routledge Chapter 5 (available as an e-book) 

Macdonald, Myra (2004) From Mrs Happyman to Kissing Chaps Goodbye: Advertising Reconstructs Femininity pp. 41-67 in Cynthia Carter and Linda Steiner (eds) Critical readings : media and gender ISBN: 033521097x (pbk.) : £18.99; 0335210988 Maidenhead, Open University Press

Loeb, Lori Anne (1994) Consuming angels : advertising and Victorian women ISBN: 0195085965 (cloth : acid-free paper) Oxford, Oxford University Press

Cronin, Anne (2000) Advertising and consumer citizenship : gender, images, and rights London: Routledge chapter 5

Barthel, D (1988) Putting on appearances : gender and advertising Philadelphia : Temple University Press

Williamson, Judith (1978) Decoding advertisements: ideology and meaning in advertising London: Marion Boyars Chapters 1 and 2

Goldman, R (1992) Reading ads socially ISBN: 0415053994; 0415054001 (pbk) London, Routledge

Jobling, P (1997) Keeping Mrs Dawson Busy in Nava, M (ed) Buy this Book: Studies in Advertising and Consumption London, Routledge pp. 157-77

Shankar, Shalini (2012) Creating model consumers: Producing ethnicity, race, and class in Asian American advertising v. 39 no. 3, pp. 578- 591 OCR REQUESTED BY LIBRARY (KR 08/10/2018) 

O’Barr, W. (2012) Sexuality, Race, and Ethnicity in Advertising Advertising & Society Review ISSN: 1534-7311 13, 3

Warner, J The New Refeudalisation of the public sphere pp. 287-97 in Matthew P McAllister and Emily West (eds) The Routledge Companion to Advertising and Promotional Culture New York: Routledge  

Aulich, James (2012) Advertising and the Public in Britain during the First World War pp. 109-128 in Justifying war : propaganda, politics and the modern age ISBN: 9780230246270; 0230246273 David Welch and Jo Fox (eds.) Basingstoke : Palgrave Macmillan, 2012

Stole, Inger (2013) The Fight against Critics and the Discovery of “Spin”: American Advertising in the 1930s and 1940s pp 39-51 in Matthew P McAllister and Emily West (eds) The Routledge Companion to Advertising and Promotional Culture New York: Routledge

Taylor, P (1999) British propaganda in the 20th century : selling democracy Edinburgh, Edinburgh University Press 

Goldthwaite Young, D (2005) Sacrifice, consumption, and the American way of life: advertising and domestic propaganda during World War II The Communication Review ISSN: 1071-4421 8 27-52

Ewen, Stuart (1996) PR! : a social history of spin ISBN: 0465061796 New York: Basic Books

Clampin,D (2009) ‘‘To guide, help and hearten millions’’ The Place of Commercial Advertising in Wartime Britain, 1939–1945  Journal of Macromarketing ISSN: 0276-1467 29, 1

Clampin, D (2013) Advertising and propaganda in World War II : cultural identity and the blitz spirit ISBN: 9781780764344 (hbk.) London, Tauris

Clampin, D and Noon, R (2011) The Maverick Mr. Cube: The Resurgence of Commercial Marketing in Postwar Britain  Journal of Macromarketing ISSN: 0276-1467 31(1)

Jacobson, L Raising consumers : children and the American mass market in the early twentieth century ISBN: 0231113897 (pbk.) : £15.50 chapter 6   OCR REQUESTED BY LIBRARY (KR 08/10/2018) 

MILLER, D. & DINAN, W. (2000) ‘The rise of the PR industry in Britain, 1979–98’, European journal of communication. ISSN: 0267-3231, vol. 15, no. 5, pp. 5–35.

L’ETANG, J. (2013) ‘Public relations: a discipline in transformation’, Sociology Compass ISSN: 1751-9020, vol. 7, no. 10, pp. 799–817.

Cronin, Anne (2006) Rags and Refuse Cultural studies. ISSN: 0950-2386 Vol. 20 , Iss. 6

Mickey, T.J. 2002. Deconstructing Public Relations: Public relations criticism. New York, N.Y.: Routledge.

Newman, Kathy (2004) Radio active [electronic resource] : advertising and consumer activism, 1935-1947 chapter 1 Berkeley: University of California Press

Leiss, William, Stephen Kline and Sut Jhally (1997) Social Communication in Advertising: Persons, Products and Images of Well-Being Second Edition London: Routledge

Ewen, Stuart (1996) PR! : a social history of spin ISBN: 0465061796 New York: Basic Books

Miller, David and Dinan, William (2008) A century of spin : how public relations became the cutting edge of corporate power ISBN: 0745326889 (pbk.); 9780745326894 (hbk.); 0745326897 (hbk.); 9780745326887 (pbk.) London: Pluto Press

McAllister, M.P. 2005. Television advertising as textual and economic systems. In: Wasko, J. ed. A companion to television. Malden, M.A.: Blackwell Publishing, pp. 217-237.

Nevitt, T. 1992. Differences between American and British Television Advertising: Explanations and Implications. Journal of advertising. ISSN: 0091-3367 21(4), pp. 61-71.

Samuel, L. 2001. Brought to you by : postwar television advertising and the American dream ISBN: 0292777639 (pbk.) : £17.50; 0292777620. Austin, TX: University of Texas Press.

Mort, F. 1997. Paths to mass consumption: Britain and the USA since 1945. In: Nava, M. et al. eds. Buy this book: studies in advertising and consumption. London: Routledge. pp. 15-33.

Spring, Dawn (2011) Advertising in the age of persuasion [electronic resource] : building brand America, 1941-1961 ISBN: 0230339646; 9780230339644 Basingstoke: Palgrave

Frank, Thomas (1998) The conquest of cool : business culture, counterculture, and the rise of hip consumerism ISBN: 0226260127 (paperback) London and Chicago: University of Chicago Press chapter 7   OCR REQUESTED BY LIBRARY (KR 08/10/2018) 

Tungate, Mark (2007) Adland : a global history of advertising London: Kogan Page

Savan, Leslie (1994) The sponsored life: Ads, TV and American Culture Philadelphia, Temple University Press

Fletcher, W (2008) Powers of Persuasion: The Inside Story of British Advertising Oxford, Oxford University Press

Nevitt, T (1972) Advertising in Britain : a history ISBN: 0434496421 : £12.50 London: Heinneman

Gibbon, Joan (2005) Art and advertising ISBN: 1850435863 London: I B Taurus

Marshall, P.D New Media: New Self: the changing power of celebrity in Marshall, P.D. Ed The celebrity culture reader ISBN: 9780415337922 (pbk. : alk. paper); 9780415337915 (alk. paper); 0415337917 (alk. paper); 0415337925 (alk. paper) New York: Routledge pp. 634-44   OCR REQUESTED BY LIBRARY (KR 08/10/2018) 

Turner, G. 2007. The Economy of Celebrity. In: Redmond, S. and Holmes, S. eds. Stardom and Celebrity: A Reader. London: SAGE, pp. 193-205. Available as an e-book via the library catalogue.

Core reading:Marshall, P.D New Media: New Self: the changing power of celebrity in Marshall, P.D. Ed The celebrity culture reader ISBN: 9780415337922 (pbk. : alk. paper); 9780415337915 (alk. paper); 0415337917 (alk. paper); 0415337925 (alk. paper) New York: Routledge pp. 634-44

Supplementary reading:

Turner, G. 2007. The Economy of Celebrity. In: Redmond, S. and Holmes, S. eds. Stardom and Celebrity: A Reader. London: SAGE, pp. 193-205. Available as an e-book via the library catalogue.

Marshall, P.D. 2010. The Promotion and Presentation of the Self: Celebrity as Marker of Presentational Media. Celebrity studies. ISSN: 1939-2397; 1939-2400 1(1), pp. 35-48. Available online.

Davis, A. 2013. Promotional cultures: the rise and spread of advertising, public relations, marketing and branding. Cambridge: Polity Press. Chapter 7.

Dyer, R. 1990. Stars. Second Edition. London: BFI.


Gamson, J. 1994. Claims to fame : celebrity in contemporary America ISBN: 0520083520; 0520083539 (pbk. : alk. paper). Berkeley, C.A.: University of California Press.

_____2007. The Assembly Line of Greatness: Celebrity in Twentieth-Century America. In: Redmond, S. and Holmes, S. eds. Stardom and Celebrity: A Reader. London: SAGE, pp. 141-155.

Lewis, T. 2010. Branding, celebritization and the lifestyle expert. Cultural studies. ISSN: 0950-2386. 24(4), pp. 580-598.

Turner, G. et al. 2000. Fame games : the production of celebrity in Australia ISBN: 0521791472 (alk. paper); 9780521791472 (alk. paper); 0521794862 (pbk. ; alk. paper); 9780521794862 (pbk. ; alk. paper) ISBN: 9780521794862; 0521794862 (pbk.) : £14.95; 0521791472; £40.00 : CIP entry (Oct.). Cambridge: Cambridge University Press.

Turner, G. 2004. Understanding Celebrity. London: SAGE.

Wernick, Andrew (1991) Promotional Cultures: advertising, ideology and symbolic expression London: Sage

Davis, Aeron (2006) Placing Promotional Culture pp. 149-63 in James Curran and David Morley Media and cultural theory London: Routledge

Sinclair, J. 2012. Advertising, the media and globalisation : a world in motion ISBN: 9780415668835 (pbk.); 9780415668828 (hardback); 9780203143643 (e-book). London: Routledge. Chapter 2.(available as an e book)  

Lury, C (2004) Brands: The Logos of the Global Economy Abingdon: Routledge

Featherstone, M (1991) Consumer culture and postmodernism

Featherstone, M Global Culture : An introduction in Mike Featherstone (Ed.) Global Culture: Nationalism, Globalization and Modernity London: Sage

Morris , Tand Goldworthy,S (2008) PR - A Persuasive Industry: Spin, Public Relations and the Shaping of the Modern Media London Palgrave

Davis, Aeron (2013) Promotional cultures : the rise and spread of advertising, public relations, marketing and branding Cambridge: Polity

Hackley, C. 2010. Advertising and Promotion. Second Edition. London: Sage. Chapter 7. Available as an e-book via the library catalogue.

Arvidsson, A. 2006. Brands: Meaning and Value in Media Culture. London: Routledge.

McAllister, M.P. and West, E. eds. 2013. The Routledge companion to advertising and promotional culture. New York, N.Y.: Routledge. Section III: Globalization.

Moor, L. 2007. The rise of brands. Oxford: Berg. Chapter 6.


Sinclair, J, 2012. Advertising, the media and globalisation : a world in motion ISBN: 9780415668835 (pbk.); 9780415668828 (hardback); 9780203143643 (e-book). London:

Routledge. Chapter 5.
Hannerz, U. 2001. Thinking about culture in a global ecumene. In: Lull, J. ed. Culture in the Communication Age. London: Routledge.

Water, M. 2006. McDonaldization and the Global Culture of Consumption. In: Ritzer, G. ed. McDonaldization: the reader. Thousand Oaks, C.A.: Pine Forge Press.

This list was last updated on 20/09/2018