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Module Reading List

Public Relations in Practice, 2019/20, Semester 1, 2
Tony Byng
Tutor information is taken from the Module Catalogue

There is no single textbook which adequately covers all areas of this module. Rather, a collection of books should prove useful. Given the nature of this module, it may be more cost effective for a group to purchase a collective ‘library’ of books. A number of good titles on specific topics are listed below.

Semester One

Aronson, M, Spetner, D, & Ames, C (2007)The public relations writer's handbook : the digital age, Jossey-Bass (978-0-7879-8631-5)

Breakenridge, D (2012)Social media and public relations : eight new practices for the pr professional, FT Press (ISBN 978-0-13-298321-1)

Diggs-Brown, B (2012)The PR styleguide : formats for public relations practice(International Edition), Broadman & Holman (ISBN 978-0840028921)

Foster, J (2008) Effective writing skills for public relations 4th Edition, Kogan Page (ISBN 978-0749451097)

Scott, D (2010) The New Rules of Marketing and PR, 2nd Edition, Wiley (ISBN 978-0470547816 )

Waddington, S (ed.) (2012)Share this : the social media handbook for PR professionals, Wiley (ISBN 978-1-118-40484-3)

Semester Two

Giannini, G (2010)Marketing public relations : a marketer's approach to public relations and social media, Pearson (ISBN 978-0136082996)

Green, A (2009) PR in Practice: Creativity in Public Relations 4th Edition, Kogan Page (ISBN 978-0749456504)

Regester, M (2008) Risk issues and crisis management in public relations : a casebook of best practice ISBN: 9780749451073 (pbk.) :; 0749451076 (pbk.) : 4th Edition, Kogan Page (ISBN 978-0749451073)

Smith, R (2009) Strategic Planning for Public Relations, 3rd Edition, Routledge (ISBN 978-0415994224)

Notes on Reading

Please note that the reading list is given for reference purposes and enables you to explore the subject in more depth and read more about certain key topics. This does not necessarily mean that you have to read every page of every chapter in every book or article listed. You should adapt the amount you read to your needs.

This list was last updated on 22/01/2013