LLLC0105
Module Reading List
Introduction to Marketing,
2019/20, Semester 1
David Gilding
d.gilding@leeds.ac.uk
Tutor information is taken from the Module Catalogue
David Gilding
d.gilding@leeds.ac.uk
Tutor information is taken from the Module Catalogue
On this page:
Core Texts
- Jobber, D. 2016. Principles and Practice of Marketing. 8th ed. London: McGraw Hill Education
- Blythe, J. 2016. Essentials of marketing. 6rd ed. Harlow: FT Prentice Hall
Supplementary texts
- Armstrong, G., Kotler, P. and Oprosnik, M. 2017. Marketing: an introduction 13th ed. Harlow: Prentice Hall
- Brassington, F. and Pettitt, S. 2012. Essentials of Marketing. 3rd ed. Harlow: Pearson Prentice Hall
- Chaffey, D. and Ellis-Chadwick, F.E. 2015. Digital Marketing; Strategy, Implementation and Practice. 6th ed, Harlow: Pearson Prentice Hall
- Dibb, S. et al. 2016. Marketing Concepts and Strategies. 7th ed. Andover: Centage
- Kotler, P. 2015. Marketing Management 15th ed. Harlow: Pearson Prentice Hall
- Kotler, P. and Armstrong, G. 2018 Principles of Marketing. 17th ed. London: Pearson Education
- Palmer, A. 2012. Introduction to marketing : theory and practice ISBN: 9780199602131 (pbk.); 0199602131 (pbk.). 3rd ed. Oxford: Oxford University Press
- Solomon, M.R. and Tuten, T.L. 2017. Social Media Marketing. 3rd ed. Harlow: Pearson Prentice Hall
This list was last updated on 20/09/2018