Dr Maria Logkizidou
Tutor information is taken from the Module Catalogue
Easey, M. (1995) Fashion Marketing , London: Blackwell Science Ltd.
Rath, P.M., Henderson, S., Petrizzi, R. and Gill, P. (2012) Marketing fashion : a global perspective , New York: Fairchild.
Posner, H. (2011) Marketing fashion , London: Laurence King.
Jackson, S. and Shaw, D. (2009) Mastering fashion marketing , Palgrave Macmillan.
Kotler, P., Armstrong, G., Harris, L.C and Piercy, N. (2013) Principles of Marketing , London: Pearson.
Hines, T. and Bruce, M. (2001) Fashion marketing : contemporary issues , Oxford: Butterworth-Heinemann.
Bickel, M.C. (2011) Fashion marketing : theory, principles, & practice , New York: Fairchild Books.
Burns, L.D and Bryant, N.O. (2002) The business of fashion : designing, manufacturing, and marketing 2nd Ed. New York: Fairchilds Publications.
Burke, S. (2008) Fashion entrepreneur : starting your own fashion business , Ringwood: Burke Pub.
Dillon, S (2012) The Fundamentals of Fashion Management [electronic resource] , Ava Publishing.
Jackson, T. and Shaw, D. (2006) The fashion handbook , London : Routledge.
Wolfendale, J. and Kennett, J. (2011) Fashion : philosophy for everyone : thinking with style , West Sussex, UK: Wiley-Blackwell Publishing.
Waddell, G. (2004) How fashion works : couture, ready-to-wear and mass production , UK: Blackwell Publishers.
Frings, G.S. (2001) Fashion from concept to consumer , Prentice Hall,
Solomon, M.R. and Rabolt, N.J. (2009) Consumer behavior in Fashion , London: Prentice-Hall.
Tungate, M (2005) Fashion brands : branding style from Armani to Zara , London : Kogan Page.
McKelvey K. and Munslow, J. (2012) Fashion design [electronic resource] : process, innovation & practice 2nd ed. Chinchester: John Wiley & Sons Ltd.
Blythe, J. (2012) Essentials of marketing , Harlow: Pearson.
Brassington, F. & Pettitt, S. (2003) The Principles of Marketing , UK: Prentice-Hall.
Middleton, S. (2011) What you need to know about marketing , Capstone Publishing.
Fletcher, K. (2008) Sustainable fashion and textiles : design journeys , London: Earthscan.
Market Reports- Key Note :
Fashion Trend Forecasting & Analysis ( WGSN )
Fashion business Drapers record
Advancing the Business of Manufacturing Industry Week
This list was last updated on 02/09/2014