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Module Reading List

Fashion Marketing, 2019/20, Semester 1, 2
Dr Maria Logkizidou
Tutor information is taken from the Module Catalogue

Easey, M. (1995)  Fashion Marketing ,  London: Blackwell Science Ltd.

Rath, P.M., Henderson, S., Petrizzi, R. and Gill, P. (2012)  Marketing fashion : a global perspective , New York: Fairchild.

Posner, H. (2011)  Marketing fashion , London: Laurence King.

Jackson, S. and Shaw, D. (2009)  Mastering fashion marketing , Palgrave Macmillan.

Kotler, P., Armstrong, G., Harris, L.C and Piercy, N. (2013) Principles of Marketing , London: Pearson.

Hines, T. and Bruce, M. (2001) Fashion marketing : contemporary issues , Oxford: Butterworth-Heinemann.

Bickel, M.C. (2011) Fashion marketing : theory, principles, & practice , New York: Fairchild Books.

Burns, L.D and Bryant, N.O. (2002)  The business of fashion : designing, manufacturing, and marketing 2nd Ed. New York: Fairchilds Publications.

Burke, S. (2008) Fashion entrepreneur : starting your own fashion business , Ringwood: Burke Pub.

Dillon, S (2012) The Fundamentals of Fashion Management [electronic resource] , Ava Publishing.

Jackson, T. and Shaw, D. (2006) The fashion handbook , London : Routledge.

Wolfendale, J. and Kennett, J. (2011) Fashion : philosophy for everyone : thinking with style , West Sussex, UK: Wiley-Blackwell Publishing.

Waddell, G. (2004)  How fashion works : couture, ready-to-wear and mass production ,  UK: Blackwell Publishers.

Frings, G.S. (2001) Fashion from concept to consumer , Prentice Hall,

Solomon, M.R. and Rabolt, N.J. (2009) Consumer behavior in Fashion , London: Prentice-Hall.

Tungate, M (2005) Fashion brands : branding style from Armani to Zara , London : Kogan Page.

McKelvey K. and Munslow, J. (2012)  Fashion design [electronic resource] : process, innovation & practice 2nd ed. Chinchester: John Wiley & Sons Ltd.

Blythe, J. (2012) Essentials of marketing , Harlow: Pearson.

Brassington, F. & Pettitt, S. (2003)  The Principles of Marketing UK: Prentice-Hall.

Middleton, S. (2011) What you need to know about marketing , Capstone Publishing.

Fletcher, K. (2008)  Sustainable fashion and textiles : design journeys , London: Earthscan.

Fashion practice.

Journal of fashion marketing and management : an international journal.

Market Reports- Key Note

Fashion Trend Forecasting & Analysis ( WGSN )

Fashion business Drapers record

Advancing the Business of Manufacturing Industry Week

Visual journals

Textile View

View 2

This list was last updated on 02/09/2014