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Module Reading List

Starting Your Own Business, 2019/20, Semester 1
Emilee Simmons
Tutor information is taken from the Module Catalogue

Core Texts

Below are the two Core texts by Bill Aulet, Director of Entrepreneurship at MIT.  The first is his primary book which you can use as a reference throughout this course, and beyond - its a fantastic book to 'really' get your business started. 

Aulet, B. (2013). Disciplined entrepreneurship : 24 steps to a successful startup. John Wiley & Sons.  

Aulet, B. Disciplined Entrepreneurship Workbook. John Wiley & Sons.  

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Further Reading

Below are suggestions for other great sources in and around business start up.  You are not expected to read all or any of these, they are just here to help you to easily find great sources to support your learning on this module. 

Blundel, R. and Lockett, N. (2011) Exploring entrepreneurship : practices and perspectives. Oxford: Oxford University Press.

Burns, P. (2011). Entrepreneurship and small business : start-up, growth and maturity, Palgrave Macmillan, London (3 rd Edition)

Burns, Paul (2014). New venture creation : a framework for entrepreneurial start-ups. Bassingstoke: Palgrave McMillian.

Feld, B. (2012) Startup communities : building an entrepreneurial ecosystem in your city. Wiley & Sons, London.

National Commission on Entrepreneurship (2002). Stories of entrepreneurs, New York, toolkit/stories_index.html

Priestley, D. (2013) Entrepreneur revolution : how to develop your entrepreneurial mindset and start a business that works Wiley, Hoboken. 

Richard, D. (2013) How to start a creative business : the jargon-free guide for creative entrepreneurs Newton Abbot, UK : David & Charles

Stokes, D. and Wilson, N. (2010) Small business management and entrepreneurship London: Thomson South-Western (6ed)   

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There are also several websites providing useful information on start-ups or

This list was last updated on 21/09/2018