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Module Reading List 19/20

Marketing Research, 2019/20, Semester 1
Alessandro Biraglia
Tutor information is taken from the Module Catalogue

Core Reading

McDaniel, Carl, Jr. and Roger Gates (2013). Marketing Research Essentials. 8th Edition. WILEY Global Education 


Online Resources

Palliant, Julie.  SPSS survival manual: a step by step guide to data analysis using SPSS (available as ebook from the Leeds University Library Website)

This list was last updated on 27/08/2019