Skip to main content

LUBS5747M
Module Reading List

Global Marketing Management, 2019/20, Semester 2
Robert Duke
r.c.duke@leeds.ac.uk
Tutor information is taken from the Module Catalogue

Core Textbook

Kotler, Armstrong, Harris & Piercy, Principles of Marketing, Seventh European Edition, Pearson 2017.

Top of page

Additional Reading 

Doyle & Stern. Marketing Management and Strategy, 4th edition, Pearson, 2006

Hooley, Piercy, Nicoulaud & Rudd, Marketing Strategy and Competitive Positioning, Sixth Edition, Pearson, 2017

Jobber & Ellis-Chadwick. Principles and Practice of Marketing, 9th Edition, McGraw Hill, 2019

Ohmae, K. The Mind of the Strategist

Ansoff, Igor. Corporate Strategy

McDonald & Wilson. Marketing plans : how to prepare them, how to profit from them ISBN: 9781119217138 (pbk.); 9781119217183 (Adobe PDF); 9781119217176 (epub), 8th Edition, Wiley 2016

This list was last updated on 22/08/2019