LUBS5747M
Module Reading List
Global Marketing Management,
2019/20, Semester 2
Robert Duke
r.c.duke@leeds.ac.uk
Tutor information is taken from the Module Catalogue
Robert Duke
r.c.duke@leeds.ac.uk
Tutor information is taken from the Module Catalogue
On this page:
Core Textbook
Kotler, Armstrong, Harris & Piercy, Principles of Marketing, Seventh European Edition, Pearson 2017.
Additional Reading
Doyle & Stern. Marketing Management and Strategy, 4th edition, Pearson, 2006
Hooley, Piercy, Nicoulaud & Rudd, Marketing Strategy and Competitive Positioning, Sixth Edition, Pearson, 2017
Jobber & Ellis-Chadwick. Principles and Practice of Marketing, 9th Edition, McGraw Hill, 2019
Ohmae, K. The Mind of the Strategist
Ansoff, Igor. Corporate Strategy
McDonald & Wilson. Marketing plans : how to prepare them, how to profit from them ISBN: 9781119217138 (pbk.); 9781119217183 (Adobe PDF); 9781119217176 (epub), 8th Edition, Wiley 2016
This list was last updated on 22/08/2019