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Module Reading List

Audience Engagement and Impact, 2019/20, Semester 2
Dr Sarah Feinstein
Tutor information is taken from the Module Catalogue


Bennett, S. 1997. Theatre audiences: a theory of production and reception. 2nd ed. Oxon: Routledge.

Bishop, C. 2006. Participation. London: Whitechapel.

Blau, H. 1990. The audience ISBN: 0801838452 (pbk ; cased) : No price; 0801838444. Baltimore: The John Hopkins University Press.

Burland, K. and Pitts, S. 2014. Coughing and clapping : investigating audience experience. Farnham: Ashgate

Butsch, R. 2008. The citizen audience : crowds, publics, and individuals ISBN: 9780415977890 (hbk.); 0415977894 (hbk.); 0415977908 (pbk.); 9780415977906 (pbk.). New York: Routledge.

Conner, L. 2013. Audience engagement and the role of arts talk in the digital era. London: Palgrave Macmillan.

Fillis, I. and Rentschler, R. 2005. Creative marketing : an extended metaphor for marketing in a new age. Basingstoke: Palgrave Macmillan.

Freshwater, H. 2009. Theatre & Audience. Basingstoke: Palgrave Macmillan.

Hill, E., O’Sullivan, T. and O’Sullivan, C. 2003. Creative Arts Marketing. London: Butterworth-Heinemann.

Heim, C. 2016. Audience as performer : the changing role of theatre audiences in the twenty-first century ISBN: 9781138796928 paperback; 9781138796911 hardback; 9781315757568 electronic book. Oxon: Routledge.

Kerrigan, F., Fraser, P. and Ozbilgin, M. 2004. Arts Marketing. Oxford: Elsevier.

McConachie, Bruce. 2008. Engaging audiences: a cognitive approach to spectating in the theatre. New York: Palgrave Macmillan.

O’Reilly, D. and Kerrigan, F. (eds.). 2010. Marketing the arts: a fresh approach. London: Routledge.

O’Reilly, D., Rentschler, R. and Kirchner. T. A. (eds.). 2013. The Routledge companion to Arts Marketing. London: Routledge.

Radbourne, J. Glow, H. and Johanson, K. (eds.). The audience experience : a critical analysis of audiences in the performing arts. Chicago: Intellect.

Sauter, Willmar. 2000. The theatrical event : dynamics of performance and perception ISBN: 087745731X (cloth : alk. paper). Iowa City: University of Iowa Press.

Scheff Bernstein, J. 2006 . Arts marketing insights : the dynamics of building and retaining performing arts audiences. San Francisco, CA: John Wiley & Sons.

Sedgman, K. 2016. Locating the audience : how people found value in National Theatre Wales. Bristol: Intellect.

Sharpe, B. 2010. Economies of life : patterns of health and wealth. Axminster: Triarchy Press.

*Walmsley, B. 2019. Audience engagement in the performing arts: a critical analysis. London: Palgrave Macmillan.

Walmsley, B. (ed.). 2011. Key issues in the arts and entertainment industry. Oxford: Goodfellow.

Whalley, J. and Miller, L. 2017. Between us : audiences, affect and the in-between. London: Palgrave Macmillan.

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Articles, reports and book chapters

Barrett, M. 2015. Diversity and social engagement: cultivating a working class theatre audience. The Ecology of Culture, pp. 47–61. Available from:

Bishop, C. 2004. Antagonism and relational aesthetics. October., 110, pp.51–79.

Boorsma, M. 2006. A strategic logic for arts marketing: Integrating customer value and artistic objectives. The international journal of cultural policy.. 12 (1), pp.73–92.

Brown, A. S. and Novak, J. L. 2007. Assessing the intrinsic impacts of a live performance. San Francisco: WolfBrown. Available online:

Brown, A. S. and Rebecca, R. 2011. Making sense of audience engagement: a critical assessment of efforts by nonprofit arts organizations to engage audiences and visitors in deeper and more impactful arts experiences. San Francisco: The San Francisco Foundation. Available online:

Burland, K. and Pitts, S. E. 2012. Rules and expectations of Jazz gigs. Social semiotics ISSN: 1035-0330, 22(5), pp. 523–543.

Burland, K. and Windsor, W. L. 2014. Moving the gong: exploring the contexts of improvisation and composition. In: Burland, K. and Pitts, S. (eds.) Coughing and clapping: investigating audience experience. Farnham: Ashgate, pp. 101–114.

Calcagno, M. and Biscaro, C. 2012. Designing the interactions in the museum: learning from Palazzo Strozzi. International studies of management & organization. ISSN: 0020-8825. 42(2), pp. 43–56.

Conner, L. 2004. Who gets to tell the meaning? Building audience enrichment. GIA Reader. 15(1). Available online 

Conner, L. 2013. Audience engagement and the role of arts talk in the digital era. London: Palgrave Macmillan. Chapter 3: Geographies of Social interpretation, pp. 67–95.

Cook, B. and Kothari, U. 2001. Participation, the new tyranny?. London: Zed. Introduction. Available as an Online Course Reading in Minerva

Csikszentmihalyi, M. 1988. Introduction. In: Csikszentmihalyi, M. and Csikszentmihalyi, I. S. (eds.). Optimal experience : psychological studies of flow in consciousness. Cambridge: Cambridge University Press, pp. 3–14. Available as an Online Course Reading in Minerva

Galloway, S. 2009. Theory-based evaluation and the social impact of the arts. Cultural trends.. 18(2), pp. 125–148.

Goode, C. 2011. The audience is listening. Contemporary theatre review. ISSN: 1048-6801. 21(4), pp. 464–471.

Heath, C., Luff, P., vom Lehn, D., Hindmarsh, J. and Cleverly, J. 2002. Crafting participation: designing ecologies, configuring experience. Visual communication., 1 (1), pp. 9–34.

Hede, A.M. and Thyne, M. 2010. A journey to the authentic: museum visitors and their negotiation of the inauthentic. Journal of marketing management.. 26 (7/8), pp.686–705.

Hirschman, E. C. 1983. Aesthetics, ideologies and the limits of the marketing concept. Journal of marketing.. 47 (3), pp.45–55.

Hirschman, E. C., and Holbrook, M. B. 1982. Hedonic consumption: emerging concepts, methods and propositions. Journal of marketing., 46 (3), pp.92–101.

Hume, M. and Mills, M. 2011. Building the sustainable iMuseum: is the virtual museum leaving our museums virtually empty? International journal of nonprofit and voluntary sector marketing ISSN: 1465-4520. 16, pp. 275–289.

Ingold, T. 2007. Anthropology is not ethnography. In: Proceedings of the British Academy., 2008. London: The British Academy, pp. 62–92. - Available online:

Kawashima, N. 2006. Audience development and social inclusion in Britain: tensions, contradictions and paradoxes in policy and their implications for cultural management. The international journal of cultural policy. ISSN: 1028-6632, 12(1), pp. 55–72.

Leadbeater, C. 2009. The art of with. Manchester: Cornerhouse. Available online:

Lee, H.-K. 2005. Rethinking arts marketing in a changing cultural policy context. International journal of nonprofit and voluntary sector marketing. 10 (3), pp. 151–64.

McKinney, J. 2013. Scenography, spectacle and the body of the spectator. Performance research : a journal of performing arts., 18(3), pp. 63–74.

Morris Hargreaves McIntyre. 2007. Audience knowledge digest: why people visit museums and galleries, and what can be done to attract them. Manchester: Morris Hargreaves McIntyre. Available online:

Ober-Heilig, N., Bekmeier-Feuerhahn, S. and Sikkenga, J. 2014. Enhancing museum brands with experiential design to attract low-involvement visitors. Arts marketing : an international journal. ISSN: 2044-2084, 4(1/2), pp. 67–86.

Osborne, A. and Rentschler, R. 2010. Conversation, collaboration and co-operation: Courting new audiences for a new century. In: O’Reilly, D. and Kerrigan, F., eds. Marketing the arts:.London: Routledge, pp.54–71.

O’Sullivan, T. 2009. All together now: a symphony orchestra audience as a consuming community. Consumption, markets & culture.. 12 (3), pp.209–23.

Petkus, E. 2004. Enhancing the application of experiential marketing in the arts, International journal of nonprofit and voluntary sector marketing. 9 (1), pp.49–56.

Quesenberry, L., B. Garland, and Sykes, B. 2006. Persuasive design elements for e-tail art galleries: a content analysis. Marketing Management Journal. 16 (2), pp.81–93.

Radbourne, J., Johanson, K.,Glow, H. and White, T. 2009. The audience experience: measuring quality in the performing arts. International journal of arts management.. 11 (3), pp.16–29.

Radbourne, J., Glow, H. and Johanson, K. 2010. Measuring the intrinsic benefits of arts attendance. Cultural trends.. 19 (4), pp.307–24.

Reason, M. 2010. Asking the audience: Audience research and the experience of theatre. About performance.. 10, pp.15–34.

Reason, M. and Sedgman, K. 2015. Theatre Audiences (special issue). Participations : journal of audience & reception studies, 21 (1).

Rentschler, R. 1998. Museum and performing arts marketing: a climate of change. Journal of Arts Management, Law, and Society. 28 (1), pp. 83–96.

Rentschler, R. and Radbourne, J. 2008. Relationship marketing in the arts: the new evoked authenticity, in Sargeant, A. and W. Wymer (eds.) The Routledge companion to nonprofit marketing, London: Routledge, pp. 241–52.

Scott, C. 2008. Using ‘values’ to position and promote museums. International journal of arts management.. 11 (1), pp. 195–212.

Simon, N. 2010. The participatory museum. Santa Cruz, CA: Museum 2.0.

Slater, A. 2007. Escaping to the gallery: understanding the motivations of visitors to galleries. International journal of nonprofit and voluntary sector marketing. 12 (2), pp. 149-62.

Slater, A. and Armstrong, K. 2010. Involvement, Tate and me. Journal of marketing management., 26 (7/8), pp.727–48.

The Wallace Foundation. 2009. Engaging audiences. Philadelphia, PA: The Wallace Foundation. Available from:

Wallendorf, M. and Brucks, M. 1993. Introspection in consumer research: implementation and implications. Journal of consumer research.. 20 (3), pp.339–359.

Walmsley, B. 2011. Why people go to the theatre: A qualitative study of audience motivation. Journal of Customer Behaviour. 10 (4), pp.335–351. Available online:

Walmsley, B. 2013. Co-creating theatre: authentic engagement or inter-legitimation? Cultural trends.. 22 (2), pp.108–118.

Walmsley, B. 2013. “A big part of my life”: a qualitative study of the impact of theatre. Arts marketing : an international journal.. 3 (1), pp.73–87.

Walmsley, B. and Franks, A. 2011. The audience experience: changing roles and relationships. In: Walmsley, B., (ed.). Key issues in the arts and entertainment industry. Oxford: Goodfellow, pp.1–16.

White, T. R. and Hede, A.-M. 2008. Using narrative inquiry to explore the impact of art on individuals. Journal of Arts Management, Law, and Society. 38 (1), pp.19–35.

This list was last updated on 01/10/2019