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Module Reading List

Contemporary Advertising, 2019/20, Semester 1
Mr John Rooney
Tutor information is taken from the Module Catalogue

Creativity : flow and the psychology of discovery and invention

Creative Advertising, New Edition by Mario Pricken

Ogilvy on advertising by David Ogilvy

Hegarty on creativity : there are no rules by John Hegarty

Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches by Arthur A. (Asa) Berger

This list was last updated on 22/09/2015