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Module Reading List

Arts Marketing, 2019/20
Dr Sarah Feinstein
Tutor information is taken from the Module Catalogue

Essential reading

ACE. 2018. Cultural Democracy in Practice. Available at:

Baxter, L. 2011. From Luxury to Necessity: the changing role of qualitative research in the arts. In O’Reilly D. and Kerrigan F. 2010. Marketing the arts: a fresh approach. London: Routledge, pg. 121-141.

Boorsman, M. and Chiaravalloti, F. 2010. Arts marketing performance: An artistic-mission-led approach to evaluation, The Journal of Arts Management, Law, and Society, 40 (4), 297-317.

Brown, A. and Novak, J. L. 2011. Getting in on the Act. Available at:

Hill, L., O’Sullivan, C. and O’Sullivan, T. 2018. Creative arts marketing. 3rd ed. London: Routledge.

Mofat, K. and Turpin, R. 2018. Art UK Audience Broadening Initiative. Available at:

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Supplementary texts

Arias, M. P. 2018. Instagram Trends: Visual Narratives of Embodied Experiences at the Museum of Islamic Art. Museums and the Web. MW18. Available at:


Arts Council England, 2013. Digital Culture: How arts and cultural organisations in

England use technology. Available at:


Armstrong, G., Harker, M., Kotler, P. and Brennan, R. 2009. Marketing: an introduction. London: Pearson.

Avridsson, A. 2005. Brands: A critical perspective, Journal of Consumer Culture, 5(2), 235-258.

Bilton, C. 2011. Management and creativity: from creative industries to creative management. Oxford: Blackwell.

Budge, K. & Burness, A. 2017. Museum objects and Instagram: agency and communication in digital engagement. Continuum. [Online] 0 (0), 1–14.

Carnwath, J. and Brown, A. 2014. Understanding the Values and Impacts of Cultural Experiences. A literature review. London: Arts Council England. Available at: e_and_impacts_of_cultural_experiences.pdf

Caruth, N. & Bernstein, S. 2007. Building an On-line Community at the Brooklyn Museum: A Timeline. Available at:

Chong, D. 2010. Arts Management. London, Routledge.

Christopher, M. (2002) Relationship Marketing: creating stakeholder value, Oxford: ButterworthHeinemann

Colbert, F. and St‐James, Y. 2014. Research in Arts Marketing: Evolution and Future Directions. Psychology & Marketing, 31(8), 566–575.

DCMS. 2019. Culture is Digital. Available at:

Fraser, P., Kerrigan, F. and Özbilgin, M. 2004. Key issues in arts marketing. In: Kerrigan, F., Fraser, P. and Özbilgin, M. eds. Arts Marketing. Oxford: Butterworth-Heinemann, pp.187–197.

Grönroos, C. 1994. From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing. Management Decision, 32, 4-20.

Heding, T. et al. 2009. Brand Management: Research, Theory and Practice. London: Routledge.

Hill, E, O’Sullivan, C &T (2003). Creative arts marketing. Butterworth-Heinemann.

Ings, R. (ed.). 2007. Call it a tenner: The role of pricing in the arts. London: Arts Council England.

Fillis, I. 2011. The evolution and development of arts marketing research. Arts Marketing: An International Journal, 1(1), 11–25.

Hausmann, A. 2012. The importance of word of mouth for museums: an analytical framework, International Journal of Arts Management, 14 (3), 32-43.

Kidd, J. 2011. ‘Enacting Engagement Online: Framing Social Media Use for the Museum’, Information Technology & People, 24 (1), 64-77

Neil Kotler (2001) New Ways of Experiencing Culture: the Role of Museums

and Marketing Implications, Museum Management and Curatorship, 19 (4), 417-425.

Lindelof, A.M. (2015) Audience development and its blind spot: a quest for pleasure and play in the discussion of performing arts institutions, International Journal of Cultural Policy, 21(2), 200-218.

Maclaran, P. 2015. Feminism’s fourth wave: a research agenda for marketing and consumer research, Journal of Marketing Management, 31 (15-16), 1732-1738.

Masterson, R. and Pickton, D. 2014. Marketing: an introduction. 3rd ed. London: Sage.

Masterson, G. and Wood, E.H. 2005. Innovative marketing communications: strategies for the events industry. Oxford: Elsevier Butterworth Heinemann.

NESTA, 2013, Counting What Counts: What big data can do for the cultural sector.

Available at:

O’Brien et al. 2019. Panic! Social Class, Taste and Inequalities in the Creative Industries. Available at:

O’Reilly, D. 2011. Branding the arts and entertainment. In: Walmsley, B. ed. Key issues in the arts and entertainment industry. Oxford: Goodfellow, pp.47–66.

O’Reilly D. and Kerrigan F. 2010. Marketing the arts: a fresh approach. London: Routledge.

O’Reilly, D., Rentschler, R. and Kirchner, T. eds. 2014. The Routledge companion to Arts Marketing. London: Routledge.

Rentschler, R. and A-M. Hede, eds. 2007. Museum Marketing: Competing in the Global Marketplace. Oxford: Butterworth-Heinemann. 

Roose, H. (2008). Many-Voiced or Unisono?: An Inquiry into Motives for Attendance and Aesthetic Dispositions of the Audience Attending Classical Concerts. Acta Sociologica51(3), 237–253. 

Sargeant. A. 2005. Marketing management for non-profit organisations, 2nd ed. Oxford: Oxford University Press.

Simon, Nina. 2010. The Participatory Museum. Available at:

Van Dijck, J. 2013. The Culture of Connectivity. Oxford: Oxford University Press

Varey, R.J. 2002. Marketing communications: principles and practice. London: Routledge.

Walmsley, B. 2014. Marketing entertainment. In: Moss, S. and Walmsley, B. eds. Entertainment Management: towards best practice. Wallingford: CABI, pp.42–59.

Walmsley, B and Franks, A. 2011. The audience experience: changing role and relationships. In: Walmsley, B. ed. Key issues in the arts and entertainment industry. Oxford: Goodfellow, pp.1–16.

Zorloni, A. 2012. Designing a Strategic Framework to Assess Museum Activities, International Journal of Arts Management, 14 (2): 31-47.

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Journals & Periodicals

Arts Marketing: An International Journal

Arts Professional

Cultural Trends

European Journal of Marketing

Harvard Business Review

International Journal of Arts Management

International Journal of Nonprofit and Voluntary Sector Marketing

Journal of Arts Management, Law, and Society

Arts marketing : an international journal. ISSN: 2044-2084

Journal of Consumer Research

Journal of Customer Behaviour   

Journal of hospitality & leisure marketing

Journal of Marketing

Journal of Marketing Management

Leisure Studies

Marketing Intelligence and Planning

Marketing Review  

This list was last updated on 02/09/2019