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Module Reading List

Research Methods in International Business, 2019/20, Semester 1, 2
Emma Liu
Tutor information is taken from the Module Catalogue

Reading List 2415 Semester 2: Qualitative Research

The main text is:

Saunders, M; P Lewis and A Thornhill (2015), Research Methods for Business Students,Pearson.

Additional readings on most topics can be found in:

Biggam, J. (2012), Succeeding with your Master’s Dissertation. A step-by-step handbook, Open University Press.

Creswell, J. W. (2009), Research Design: Qualitative, Quantitative and Mixed Methods Approaches, 3rd Edition, Sage

Denscombe, M. (2012),Research proposals : a practical guide, Open University Press

Easterby-Smith, M., Thorpe, R. and Jackson, P.R. (2008) – Management Research3rd edition, London: Sage

Robson, C (2002), Real World Research,2nd Edition, Blackwell

Wallwork A., English for writing research papersPublished by Springer, 2011.

The following texts provide further readings in specialist areas:

Literature Review

Qualitative Research

  • Birkinshaw, J., Brannen, M. Y., and Tung, R. L. 2011. From a distance and generalizable to up close and grounded: Reclaiming a place for qualitative methods in international business research. Journal of international business studies. ISSN: 0047-2506; 1478-6990; 0047-8210; 0047-8211,42(5): 573-581.
  • Sutton, R.I. (1997). The virtues of closet qualitative research. Organization science. ISSN: 1047-7039, 8: 97-106.

Case study Research

  • Dyer, W.G. and. Wilkins, A.L (1991). Better stories, not better constructs, to generate better theory: A rejoinder to Eisenhardt, The Academy of Management review. ISSN: 0363-7425, 16 (3): 613-619.
  • Fletcher, M. and Plakoyiannaki, E. Case study selection in international business: key issues and common misconceptions forthcoming in Piekkari, R. and C. Welch (eds), Rethinking the case study in international business and management research ISBN: 9780857933331 (pbk.); 1848441843 (hbk.); 9781848441842 (hbk.); 0857933337 (pbk.); 0857933469 (e-bk.); 9780857933461 (e-bk.), Edward Elgar.
  • Fletcher, M., Zhao, Y., Plakoyiannaki, E. and T. Buck Three Pathways to Case Selection in International Business: A Twenty–Year Review, Analysis and Synthesis. International business review. ISSN: 0969-5931, advanced online publication (in press – March 2018).
  • Poulis K., Poulis, E., and Plakoyiannaki, E. (2013). The role of context in case selection: an International Business perspective, International business review. ISSN: 0969-5931, 22 (1), 304-314.
  • Piekkari, R., Plakoyiannaki, E. & Welch, C (2010) ‘Good’ case research in industrial marketing: Insights from research practice. Industrial marketing management. ISSN: 0019-8501, 39: 109-117.
  • Welch, C. Piekkari, R., Plakoyiannaki E. and Paavilainen-Mantymaki, E. (2011). Theorising from case studies: Towards a pluralist future for International Business research, Journal of international business studies. ISSN: 0047-2506; 1478-6990; 0047-8210; 0047-8211,42 (6), 740-762.

Qualitative Interviews

  • Alvesson, M. (1993). Beyond neopositivists, romantics and localists: A reflexive approach to interviews in organizational research, The Academy of Management review. ISSN: 0363-7425, 23(1): 13-33.
  • Huber, G. P. and Power, D. J. (1985). Retrospective reports of strategic-level managers: guidelines for increasing their accuracy. Strategic management journal. ISSN: 0143-2095, 6: 171–80.
  • Kumar, N., Stern, N. and Anderson, J (1993). Conducting interorganizational research using key informants. Academy of Management journal. ISSN: 0001-4273, 36(6): 1633-1651.
  • Welch, C., Marschan-Piekkari, R., Penttinen, H. and Tahvanainen, M. (2002). Corporate elites as informants in qualitative international business research, International business review. ISSN: 0969-5931, 11(5): 611-628.


Archival Data

  • Welch, C. (2000). The archaeology of business networks: The use of archival records in case study research, Journal of strategic marketing. ISSN: 0965-254x, 8: 197-208.

Qualitative Data Analysis

  • Dubois, A. and Gadde, L-E. (2002). Systematic Combining: An Abductive approach to case research, Journal of business research. ISSN: 0148-2963, 55, 553-560.
  • Gioia, D., Corley K. G. and Hamilton, A. (2013). Seeking Qualitative Rigor in Inductive Research, Organizational research methods ISSN: 1094-4281, 16 (1), 15-31.
  • Sinkovics, R.R., Elfriede, P. and Ghauri, P. (2005). Analysing textual data in international marketing research, Qualitative market research ISSN: 1352-2752, 8 (1): 9-38.
  • Spiggle, S. (1994). Analysis and interpretation of qualitative data in consumer research, Journal of consumer research. ISSN: 0093-5301; 1537-5277, 2: 491-503.

This list was last updated on 30/01/2019