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Module Reading List

Marketing Research, 2019/20, Semester 1
Prof. Dayananda Palihawadana
Tutor information is taken from the Module Catalogue

Core text:

McDaniel, C & Gates, R (2013) – Marketing Research Essentials, Wiley.


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Malhotra Naresh K (2009), Basic Marketing Research – A Decision Making Approach, Prentice Hall.

McGivern, Yvonne (2006), The practice of market research : an introduction ISBN: 9780273773115 (pbk.) :; 9780273773153; 0273773151, Prentice-Hall.

Pallant, Julie (2001), SPSS Survival Manual, Open University Press,


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Academic Journals:

Journal of marketing., Journal of marketing research., Journal of consumer research.;


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Industry Based Content :

Marketing week., Marketing.,, Marketing Research Society -;

This list was last updated on 28/09/2016