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Module Reading List

Marketing Research, 2019/20, Semester 1
Martin Heinberg
Tutor information is taken from the Module Catalogue

LUBS5452M Module Reading List

Marketing Research, 2019/20, Semester 1

Dr. Martin Heinberg 

Core text:

McDaniel, C & Gates, R (2016) – Marketing Research Essentials, Wiley.*  

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Malhotra Naresh K (2014), Basic Marketing Research – A Decision Making Approach, Prentice Hall.

McGivern, Yvonne (2006), The practice of market and social research: an introduction ISBN: 027369510X pbk., Prentice-Hall.

Pallant, Julie (2016), SPSS Survival Manual, Open University Press,

Field, Andy (2018), Discovering statistics using IBM SPSS statistics: and sex and drugs and rock 'n' roll ISBN: 9781446249185 (Paper); 1446249182 (Paper); 9781446249178 (Cloth); 1446249174 (Cloth), Sage 

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Academic Journals:

Journal of Marketing.Journal of Marketing Research.Journal of Consumer Research., Journal of the Academy of Marketing Science;

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Industry Based Content :

Marketing week.Marketing.http://Research-Live.comMarketing Research Society -;

This list was last updated on 27/09/2019