DESN5120M
Module Reading List

"Remember those great Volkswagen ads? ". Alfredo Marcantonio, et al, Dakini Ltd, Hardcover - December 2000  

Advertising outdoors : watch this space!, Bernstein, D., Phaidon Press Ltd, 1997

Effective advertising : understanding when, how, and why advertising works, Gellis, G., J., Sage Publications, 2003

Outdoor advertising; history and regulation, edited by John W. Houck., University of Notre Dame Press, 1969

The new guide to identity : how to create and sustain change through managing identity, Wally Olins, Gower, 1996

Brand identity for television : with knobs on, Martin Lambie-Nairn, Jeremy Myerson (Editor), Phaidon Press, Hardcover - September 11, 1997

Pentagram : the compendium, New York and San Francisco, David Gibbs, Phaidon Press, Paperback - January 22, 1998

Branding : from brief to finished solution: Mono Design, RotoVision, Hardcover - June 28, 2002

Corporate identity : making business strategy visible through design, Wally Olins, Thames and Hudson Ltd, Hardcover - November 6, 1989

Designing brand identity : a complete guide to creating, building, and maintaining strong brands: Alina R. Wheeler, John Wiley & Sons Inc, Hardcover - March 14, 2003  

Integrated marketing communications., Pickton, D., Harlow: Pearson Education Ltd, 2001

Moving experiences : media effects and beyond, Guantlett, D., John Libbey Publishing, 2005

Strategic marketing management : planning, implementation and control (Marketing Series: Student), Richard M.S. Wilson, Colin Gilligan, Butterworth-Heinemann, Paperback - September 18, 1997

Superbrands : an insight into Britain's strongest brands, 2004, Superbrands, Superbrands Ltd, 2001

The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview, Neumeier, K., New Riders publishing, 2003

CoolBrands 2007/08 : an insight into some of Britain's coolest brands, Dugdale, K., Superbrands 2006  

This list was last updated on 24/01/2019