LUBS5462M
Module Reading List
Vasileios (Bill) Davevetas
V.Davvetas@leeds.ac.uk
Tutor information is taken from the Module Catalogue
- Lecture 1 - Introduction to international marketing and internationalisation process
- Lecture 2 - International economic, political and legal environment
- Lecture 3 - International sociocultural environment
- Lecture 4 - Guest lecture
- Lecture 5 - International market selection
- Lecture 6
- Lecture 7 - Product
- Lecture 8 - Price
- Lecture 9 - Distribution
- Lecture 10 - Promotion
- Lecture 11 - Summary
Reading (any one)
Lecture 1 - Introduction to international marketing and internationalisation process
Hollensen Global Marketing – Chapters 1-3
Terpstra & Sarathy International Marketing – Chap 1
Keegan & Green Global Marketing – Chap 1
Lecture 2 - International economic, political and legal environment
Hollensen Global Marketing – Chapter 6
Terpstra & Sarathy International Marketing – Chap 2, 3 & 5
Keegan & Green Global Marketing – Chap 2, 3 & 5
Lecture 3 - International sociocultural environment
Hollensen Global Marketing – Chapter 7
Terpstra & Sarathy International Marketing – Chap 4
Keegan & Green Global Marketing – Chap 4
Lecture 4 - Guest lecture
-
Lecture 5 - International market selection
Hollensen Global Marketing – Chapter 8
Keegan & Green Global Marketing – Chap 7
Lecture 6
Catch up session
All of the above
Lecture 7 - Product
Hollensen Global Marketing – Chap 14-17
Terpstra & Sarathy International Marketing – Ch 8 - 15
Keegan Global Marketing – Chapter 8-14
Lecture 8 - Price
Hollensen Global Marketing – Chap 14-17
Terpstra & Sarathy International Marketing – Ch 8 - 15
Keegan Global Marketing – Chapter 8-14
Lecture 9 - Distribution
Hollensen Global Marketing – Chap 14-17
Terpstra & Sarathy International Marketing – Ch 8 - 15
Keegan Global Marketing – Chapter 8-14
Lecture 10 - Promotion
Hollensen Global Marketing – Chap 14-17
Terpstra & Sarathy International Marketing – Ch 8 - 15
Keegan Global Marketing – Chapter 8-14
Lecture 11 - Summary
All of the above
This list was last updated on 26/09/2017