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MUSS2827 - Module Reading List

Marketing for Musicians, 2019/20, Semester 2
Silviu Cobeanu
Tutor information is taken from the Module Catalogue

Bernstein, J. (2014). Standing Room Only [electronic resource] : Marketing Insights for Engaging Performing Arts Audiences. ISBN: 9781137375698 (electronic bk.); 1137375698 (electronic bk.); 9781137282934 (print). New York: Palgrave Macmillan 

Kolb, B. M. (2013). Marketing for cultural organizations : new strategies for attracting and engaging audiences ISBN: 9780415626958 (hardback : alk. paper); 0415626951 (hardback : alk. paper); 9780415626972 (pbk. : alk. paper); 0415626978 (pbk. : alk. paper); 9780203102367 (ebook : alk. paper); 9781136239533 (ebook) (3rd ed.). New York, NY: Routledge.

Kotler, P., & Armstrong, G. (2016). Principles of marketing (16th ed.). Boston: Pearson Prentice Hall.

Masterson, R., Phillips, N., Pickton, D. (2017). Marketing: An introduction (4th ed.). Los Angeles: SAGE.

O'Reilly D., (2010). Marketing the arts: a fresh approach. New York: Routledge.

O'Reilly D., (2013). The Routledge companion to arts marketing. London: Routledge.

O'Reilly D., Larsen G., Kubacki K. (2013). Music, markets and consumption. Oxford: Goodfellow

Varbanova, L. (2012). Strategic management in the arts. New York: Routledge.

This list was last updated on 29/01/2019