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Module Reading List

Research Methods, 2019/20, Semester 1
Mariana Bassi Suter
Tutor information is taken from the Module Catalogue

Research methods & study skills: general

Becker, H.S. (1998) Tricks of the trade : how to think about your research while you're doing it ISBN: 0226041247 (pbk. : alk. paper); 0226041239. The University of Chicago Press: Chicago and London

Berger, A. A. (2017). Media analysis techniques. Sage Publications.

Berger, A. A. (2015). Media and communication research methods: An introduction to qualitative and quantitative approaches. Sage Publications.

Creme, P., & Lea, M. (2008). Writing at university: A guide for students. McGraw-Hill Education (UK).

Creswell, J. W. (2003). Research design: Qualitative, quantitative, and mixed methods approaches. Sage publications.

Deacon, D., Pickering, M., Golding, P., & Murdock, G. (1999). Researching communicationsLondon: Arnold.

Fiske, J. (1990). Introduction to Communication Studies, Routledge. London/New York, 86.

Miller, D. C., & Salkind, N. J. (2002). Handbook of research design and social measurement. Sage.

Phelps, R., Fisher, K., & Ellis, A. (2007). Organizing and managing your research : a practical guide for postgraduates ISBN: 1412920647 (pbk.); 9781412920643 (pbk.); 1412920639 (hbk.); 9781412920636 (hbk.). Sage.

Punch, K. (2000). Developing effective research proposals. Sage.

Stempel, G. H., & Westley, B. H. (1989). Research methods in mass communication. Prentice hall.

Walliman, N. (2005). Your research project: a step-by-step guide for the first-time researcher. Sage.

Wimmer, R. D., & Dominick, J. R. (2013). Mass media research. Cengage learning.

The literature review

Cooper, H. M. (1998). Synthesizing research : a guide for literature reviews ISBN: 0761913483 (pbk. : acid-free paper); 0761913475 (Vol. 2). Sage.

Fink, A. Conducting Research Literature Reviews. 2005.

Hart, C. (2001). Doing a literature search : a comprehensive guide for the social sciences ISBN: 0761968105 (pbk.); 0761968091. Sage.

Leary, M.R. and Kowalski, R.M., 1990. Impression management: A literature review and two-component model. Psychological bulletin. ISSN: 0033-2909107(1), p.34.

Levy, Y. and Ellis, T.J., 2006. A systems approach to conduct an effective literature review in support of information systems research. Informing science : the international journal of an emerging transdiscipline [electronic resource]. ISSN: 1521-46729.

Neely, A., Gregory, M. and Platts, K., 1995. Performance measurement system design: a literature review and research agenda. International journal of operations & production management. ISSN: 0144-3577 15(4), pp.80-116.

Rowley, J., & Slack, F. (2004). Conducting a literature review. Management research news27(6), 31-39. OCR REQUESTED BY LIBRARY (afp 25/09/2018) 

Roth, K & Diamantopoulos, A. (2009). Advancing the country image construct. Journal of business research. ISSN: 0148-2963, 62, 726-740.

Turner, j. R. (2018). Literature Review. Performance Improvement Quarterly ISSN: 0898-5952, 31(2), pp. 113- 117. 

Webster, J. and Watson, R.T., 2002. Analyzing the past to prepare for the future: Writing a literature review. MIS quarterly. ISSN: 0276-7783, pp.xiii-xxiii.

Research & research methods: marketing, design etc.

Ghauri, P. and Gronhaug, K. (2002) Research methods in business studies: a practical guide. FT Prentice Hall: Harlow

Gray, C., & Malins, J. (2016). Visualizing research: A guide to the research process in art and design. Routledge.

Hanson, DJ and Grimmer, MR (2007), ‘The mix of qualitative and quantitative research in major marketing journals, 1993-2002’, European journal of marketing. ISSN: 0309-0566, 41 (1/2), 58-70.

Kress, G. R., & Van Leeuwen, T. (1996). Reading images: The grammar of visual design. Psychology Press.

Kumar, V. (2000). International marketing research ISBN: 0130453862; 9780130453860 (pp. 225-226). Upper Saddle River, NJ: Prentice Hall.

Laurel, B. (2003). Design research : methods and perspectives ISBN: 0262122634. MIT press

Mäkelä, M., & Routarinne, S. (2006). The art of research : research practices in art and design ISBN: 9789515582188 (nid.); 9515582180 (nid.). University of Art and Design Helsinki.

Marschan-Piekkari, Rand Welch, C. (eds.) (2004) Handbook of qualitative research methods for international business ISBN: 9781845424343; 1843760835. Edward Elgar: Cheltenham

Robert L. Harrison and Timothy M. Reilly (2011), ‘Mixed methods designs in marketing research’, Qualitative Market Research: An International Journal, 14 (1), 7 – 26. OCR REQUESTED BY LIBRARY (afp 25/09/2018) 

Robson, C. (1993). Real world research : a resource for social scientists and practitioner-researchersMassachusetts: Blackwell Pushers.

Saunders, M., Lewis, P., & Thornhill, A. (2009). Research methods for business students. Pearson education.

Schmidt & Hollensen (2006). Marketing research : an international approach ISBN: 9781405870207 (e-book). 1st edition. Harlow: Pearson Education.

Smith, E. (2008), ‘Pitfalls and promises: The use of secondary data analysis in educational Research’, British journal of educational studies. ISSN: 0007-1005, 56 (3), 323–339.

Research methods: quantitative

Bagozzi, R. P., & Yi, Y. (1988). On the evaluation of structural equation models. Journal of the Academy of Marketing Science. ISSN: 0092-070316(1), 74-94.

Bryman, A., & Bell, E. (2015). Business research methods ISBN: 0199284989 (pbk.) : £34.99; 9780199284986 (pbk.) : £34.99. Oxford University Press, USA.

DeVellis, R. F. (2016). Scale development: Theory and applications (Vol. 26). Sage publications.

Deutskens, Elisabeth, de Ruyter, Ko, Wetzels, Martin, and Oosterveld, Paul (2004), ‘Response Rate and Response Quality of Internet-Based Surveys: An Experimental Study’, Marketing letters. ISSN: 0923-0645 15(1):21-36.

Diamantopoulos, A., Schlegelmilch, B. and Palihawadana, D. (2011). The relationship between country-of-origin image and brand image as drivers of purchase intentions: A test of alternative perspectives, International marketing review. ISSN: 0265-1335, 28(5), p. 508-524.

Edmondson, A. C., & McManus, S. E. (2007). Methodological fit in management field research. The Academy of Management review. ISSN: 0363-742532(4), 1246-1264.

Field, A. (2018). Discovering statistics using IBM SPSS statistics. sage.

Hair, J. F., Black, W. C., Babin, B. J., Anderson, R. E., & Tatham, R. L. (2006). SEM: confirmatory factor analysis. Multivariate data analysis ISBN: 0132281392; 0130329290. Pearson Prentice Hall, Upper Saddle River, 770-842.

Hair, J. F., Black, W. C., Babin, B. J., Anderson, R. E., & Tatham, R. L. (2006). Multivariate data analysis ISBN: 0132281392; 0130329290 (Vol. 6).

Hester van Herk, Ype H. Poortinga, Theo M.M. Verhallen (2005), ‘Equivalence of survey data: relevance for international marketing", European journal of marketing. ISSN: 0309-0566, 39 (3/4), 351 – 364.

Hult, G. Tomas M., Ketchen, David J. Jr., Griffith, David A., Finnegan, Carol A., Gonzalez-Padron, Tracy, Harmancioglu, Nukhet, Huang, Ying, Talay, 5, M Berk., and Cavusgil, S Tamer (2008), ‘Data Equivalence in Cross-Cultural International Business Research: Assessment and Guidelines’, Journal of international business studies. ISSN: 0047-2506; 1478-6990; 0047-8210; 0047-8211, 39, 1027–1044.

Jan-Benedict E.M. Steenkamp, Martijn G. de Jong, Hans Baumgartner (2010), ‘Socially Desirable Response Tendencies in Survey Research’, Journal of marketing research. ISSN: 0022-2437; 1547-7193, 47 (2), 199-214.

Lars Bergkvist and John R. Rossiter (2007), ‘The Predictive Validity of Multiple-Item Versus Single-Item Measures of the Same Constructs’, Journal of marketing research. ISSN: 0022-2437; 1547-7193, 44(2), 175-184.

Lietz, P. (2010), ‘Research into questionnaire design – a summary of the literature’, International journal of market research. ISSN: 0025-3618; 1470-7853, 52(2), 249-272.

MacKenzie, S. B., Podsakoff, P. M., & Podsakoff, N. P. (2011). Construct measurement and validation procedures in MIS and behavioral research: Integrating new and existing techniques. MIS quarterly. ISSN: 0276-778335(2), 293-334.

Netemeyer, R. G., Bearden, W. O., & Sharma, S. (2003). Scaling procedures : issues and applications ISBN: 9780761920274 (pbk); 0761920269 (cloth); 0761920277 (paperback). Sage Publications.

Pedhazur, E. J. (1997). Multiple regression in behavioral research : explanation and prediction. ISBN: 0030417600. 3rd ed. Fort Worth: Harcourt Brace J. College Publishers. 

Podsakoff, Philip M.; MacKenzie, Scott B.; Lee, Jeong-Yeon; Podsakoff, Nathan P. (2003), ‘Common method biases in behavioral research: A critical review of the literature and recommended remedies’, Journal of Applied Psychology. ISSN: 0021-9010, 88(5), 879-903.

Riefler, P., Diamantopoulos, A., & Siguaw, J. A. (2012), ‘Cosmopolitan consumers as a target group for segmentation’, Journal of international business studies. ISSN: 0047-2506; 1478-6990; 0047-8210; 0047-8211, 43(3), 285-305.

Richins, M. L. (2004). The material values scale: Measurement properties and development of a short form. Journal of consumer research. ISSN: 0093-5301; 1537-527731(1), 209-219.

Rindfleisch, A., Malter, A. J., Ganesan, S., & Moorman, C. (2008). Cross-sectional versus longitudinal survey research: Concepts, findings, and guidelines. Journal of marketing research. ISSN: 0022-2437; 1547-719345(3), 261-279.

Schwarz, N. (2003), ‘Self-reports in Consumer Research: The Challenge of Comparing Cohorts and Cultures’, Journal of consumer research. ISSN: 0093-5301; 1537-5277, 29(4), 588–594.

Shintaro Okazaki, Barbara Mueller (2007), ‘Cross‐cultural advertising research: where we have been and where we need to go’, International marketing review. ISSN: 0265-1335, 24 (5), 499 – 518.

Suter, M. B., Borini, F. M., Floriani, D. E., da Silva, D., & Polo, E. (2018). Country-of-origin image (COI) as a country-specific advantage (CSA): Scale development and validation of COI as a resource within the firm perspective. Journal of business research. ISSN: 0148-296384, 46-58.

Van de Vijver FJR, Leung K. (2000), ’Methodological issues in psychological research on culture’, Journal of cross-cultural psychology. ISSN: 0022-0221, 31, 33–51.

Yi He, Michael A. Merz, Dana L. Alden (2008), ‘Diffusion of Measurement Invariance Assessment in Cross-National Empirical Marketing Research: Perspectives from the Literature and a Survey of Researchers’, Journal of International Marketing, 16 (2), 64-83.

Walliman, N. (2005). Your research project: a step-by-step guide for the first-time researcher. Sage.

Research methods: qualitative

Boote, J. and Mathews, A. (1999), ‘Saying is one thing; doing is another: the role of observation in marketing research’, Qualitative market research ISSN: 1352-2752, 2 (1), 15-21.

Birkinshaw, J., Brannen, M. Y., & Tung, R. L. (2011), ‘From a distance and generalizable to up close and grounded: Reclaiming a place for qualitative methods in international business research’, Journal of international business studies. ISSN: 0047-2506; 1478-6990; 0047-8210; 0047-8211, 42(5), 573–581.

Brecic, R., Filipovic, J., Gorton, M., Galjina, O., Stojanovic, Z., & White, J. (2013), ‘A qualitative approach to understanding brand image in an international context’, International marketing review. ISSN: 0265-1335, 30 (4), 275-96.

Eisenhardt, K. M. (1989). Building theories from case study research. The Academy of Management review. ISSN: 0363-7425, 14(4), 532-550.

Evert Gummesson, (2005), ‘Qualitative research in marketing: Road‐map for a wilderness of complexity and unpredictability’, European journal of marketing. ISSN: 0309-0566, 39 (3/4), 309 – 327

Denzin, N. K., & Lincoln, Y. S. (1998). Strategies of Qualitative Inquiry Sage. Thousand Oaks, CA.

Doz, Yves L. (2011), ‘Qualitative research for international business’, Journal of international business studies. ISSN: 0047-2506; 1478-6990; 0047-8210; 0047-8211, Vol. 42 (5), 582–59.

Fairclough, N. (2003). Analyzing discourse : textual analysis for social research ISBN: 0415258936 (pbk); 0415258928. Psychology Press.

Flick, U. (2014). An introduction to qualitative research. Sage.

Gee, J. P. (2004). An introduction to discourse analysis: Theory and method. Routledge.

Jaworski, A., & Coupland, N. (2014). The discourse reader. Routledge.

Hogan, J., Dolan, P., & Donnelly, P. F. (2009). Approaches to qualitative research [electronic resource] : theory & its practical application : a guide for dissertation students ISBN: 1904887562; 9781904887560 (A guide for dissertation students).

Keats, D. (1999). Interviewing : a practical guide for students and professionals ISBN: 0335206670 (pbk.). UNSW Press.

Kirppendorff, K. (1989). Content analysis: An introduction to its methodologyBeverley Hills: Sage.

Laws, S., Harper, C., Jones, N., & Marcus, R. (2013). Research for development: A practical guide. Sage.

Lee, R. M. (2000). Unobtrusive methods in social research ISBN: 0335200516 (pbk.) : £15.99; 0335200524. Open University Press.

Neuendorf, K.A. (2002) The content analysis guidebook. Sage: London

Sullivan, G. (2003). Interpreting Qualitative Data: Methods for Analysing Talk, Text and Interaction.

Silverman, D. (2013). Doing qualitative research: A practical handbook. SAGE Publications Limited.

Suter, M. B., Giraldi, J. D. M. E., Borini, F. M., MacLennan, M. L. F., Crescitelli, E., & Polo, E. F. (2017). In search of tools for the use of country image (CI) in the brand. Journal of brand management ISSN: 1350-231X, 1-14.

Yin, R. K. (1994). Case study research : design and methods. Califórnia: Sage.

Visual methods

Banks, M. (2002). Visual methods in social researchIndian Folklife, (9).

Holliday, R. (2000). We’ve been framed: visualising methodology1. The sociological review. ISSN: 0038-0261; 1467-954X48(4), 503-521.

Pink, S. (2001). Doing ethnography: Images, media and representation in research. In Forum : qualitative social research = Forum Qualitative Sozialforschung [electronic resource]. ISSN: 1438-5627 (Vol. 3, No. 1).

Pink, S. (2013). Doing visual ethnography ISBN: 9781446211168 hardback; 9781446211175 paperback. Sage.

Pink, S. (2001). More visualising, more methodologies: on video, reflexivity and qualitative research. The sociological review. ISSN: 0038-0261; 1467-954X49(4), 586-599.

Sanoff, H. (2016). Visual research methods in design ISBN: 9781138688421 (pbk.) : £27.99 (Routledge Revivals). Routledge.

Van Leeuwen, T., & Jewitt, C. (Eds.). (2001). The handbook of visual analysis. Sage.

Wagner, J. (2006). Visible materials, visualised theory and images of social research. Visual studies. ISSN: 1472-586X21(01), 55-69.

Internet research methods and big data

Anderson, T., & Kanuka, H. (2003). E-research : methods, strategies, and issues ISBN: 0205343821 (p. 73). Boston: Allyn and Bacon.

Best, S. J., & Krueger, B. S. (2004). Internet data collection ISBN: 0761927107(No. 141). Sage.

Brown, B., Chui, M., & Manyika, J. (2011), ‘Are you ready for the era of “big data”? The McKinsey quarterly. ISSN: 0047-5394, McKinsey Global Institute (October).

Chen, H., Chiang, R.H.L., and Storey, V.C. (2012), ‘Business intelligence and analytics: from big data to big impact,’ MIS quarterly. ISSN: 0276-7783, 36 (4), 1165-1188.

Davenport, T, Paul B and Randy B (2012), ‘How 'Big Data' is different,’ MIT Sloan management review. ISSN: 1532-9194, 54 (1),

Fielden, N. L. (2001). Internet research : theory and practice ISBN: 078641099X (pbk. : alk. paper). McFarland.

Jones, S. (Ed.). (1998). Doing Internet research : critical issues and methods for examining the Net ISBN: 0761915958 (pbk. : acid-free paper ; cloth : acid-free paper); 076191594X Sage Publications.

Zimmerman, D. E. (2003). Mail and Internet Surveys: The Tailored Design Method. Technical communication quarterly ISSN: 1057-2252 ISSN: 1057-225250(2), 275. 

This list was last updated on 24/09/2019