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DESN5319M
Module Reading List

Internationalisation in the Fashion Industry Context, 2019/20, Semester 2
Mariana Bassi Suter
m.suter@leeds.ac.uk
Tutor information is taken from the Module Catalogue

Week 1 (14) - Module Introduction

Readings:

Cavusgil, S.T., Knight, G., and Riesenberger, J.R. (2017). International Business: The New Realities, Fourth Edition. Pearson Education. Chapter 1.

Stephens, F. G. (2014). Fashion: From Concept To Consumer, 9/E. Pearson Education Limited. Chapter 8.

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Week 2 (15) – Foundation Concepts

 Readings:

Cavusgil, S.T., Knight, G., and Riesenberger, J.R. (2017). International Business: The New Realities, Fourth Edition. Pearson Education. Chapters 2 and 5.

Varley, R., Roncha, A., Radclyffe-Thomas, N., & Gee, L. (2018). Fashion Management: A Strategic Approach. Macmillan. Chapter 4 (read only 59-66)

Jin, B., & Cedrola, E. (2016). Overview of fashion brand internationalization: theories and trends. In Fashion Brand Internationalization (pp. 1-30). Palgrave Pivot, New York.

Jin, B., & Chung, J. E. (2016). Beaucre Merchandising Co. Ltd: A Successfully Internationalizing Korean Apparel Company. In Fashion Brand Internationalization (pp. 115-137). Palgrave Pivot, New York. Read only 115-126

Wild, J.J. and Wild, K.L. (2015). International Business: The Challenges of Globalization. PEARSON EDUCATION Limited. Page 205 THE NEW PROTECTIONISM

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Week 3 (16) – The Environment in International Business (1/2)

Cavusgil, S.T., Knight, G., and Riesenberger, J.R. (2017). International Business: The New Realities, Fourth Edition. Pearson Education. Chapters 3 and 4.

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Week 4 (17) – The Environment in International Business (2/2)

Cavusgil, S.T., Knight, G., and Riesenberger, J.R. (2017). International Business: The New Realities, Fourth Edition. Pearson Education. Chapters 6,7,8 and 9.

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Week 5 (18): Strategy and Opportunity Assessment

Cavusgil, S.T., Knight, G., and Riesenberger, J.R. (2017). International Business: The New Realities, Fourth Edition. Pearson Education. Chapters 11 and 12.

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Week 6 (19): Entering and Working in International Markets

Cavusgil, S.T., Knight, G., and Riesenberger, J.R. (2017). International Business: The New Realities, Fourth Edition. Pearson Education. Chapters 13, 14 and 15.

Chan, H. L., Choi, T. M., & Man, K. Y. (2016). The Internationalization Trajectory of Bossini: A Fashion Retailing Enterprise from Hong Kong. In Fashion Brand Internationalization (pp. 89-114). Palgrave Pivot, New York. Read pages 89-100.

Jackson, T., & Shaw, D. (2000). Mastering fashion buying and merchandising management. Macmillan International Higher Education. Chapter 7 (read only 119-127)

Stephens, F. G. (2014). Fashion: From Concept To Consumer, 9/E. Pearson Education Limited. Chapter 10.

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Week 7 (20) – The role of International Marketing in the Internationalised Firm

Alon, I., Jaffe, E., Prange, C., & Vianelli, D. (2016). Global marketing: contemporary theory, practice, and cases. Routledge. Chapter 9.

Cavusgil, S.T., Knight, G., and Riesenberger, J.R. (2017). International Business: The New Realities, Fourth Edition. Pearson Education. Chapter 16 (read only 464-470).

Varley, R., Roncha, A., Radclyffe-Thomas, N., & Gee, L. (2018). Fashion Management: A Strategic Approach. Macmillan. Chapter 4 (read only 66-74)

Vianelli, D., Pegan, G., & Valta, M. (2016). Diesel: An Unconventional, Innovative, International-Lifestyle, Italian Company. In Fashion Brand Internationalization (pp. 65-88). Palgrave Pivot, New York.

Liu, S., Perry, P., Moore, C., & Warnaby, G. (2016). The standardization-localization dilemma of brand communications for luxury fashion retailers' internationalization into China. Journal of Business Research69(1), 357-364.

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Week 8 (21) – Decisions in International Marketing (1/2)

Alon, I., Jaffe, E., Prange, C., & Vianelli, D. (2016). Global marketing: contemporary theory, practice, and cases. Routledge. Chapter 10, 11, 12, 13.

Cavusgil, S.T., Knight, G., and Riesenberger, J.R. (2017). International Business: The New Realities, Fourth Edition. Pearson Education. Chapter 16 (read only 473-487).

Cedrola, E., & Silchenko, K. (2016). Ermenegildo Zegna: When family values guide global expansion in the luxury industry. In Fashion Brand Internationalization (pp. 31-64). Palgrave Pivot, New York.

Chan, H. L., Choi, T. M., & Man, K. Y. (2016). The Internationalization Trajectory of Bossini: A Fashion Retailing Enterprise from Hong Kong. In Fashion Brand Internationalization (pp. 89-114). Palgrave Pivot, New York. Read pages 100-114.

Jin, B., & Chung, J. E. (2016). Beaucre Merchandising Co. Ltd: A Successfully Internationalizing Korean Apparel Company. In Fashion Brand Internationalization (pp. 115-137). Palgrave Pivot, New York. Read only 126-137.

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Week 9 (22) – Decisions in International Marketing (2/2)

Alon, I., Jaffe, E., Prange, C., & Vianelli, D. (2016). Global marketing: contemporary theory, practice, and cases. Routledge. Chapter 13,14,15.

Ostillio, M. C., & Ghaddar, S. (2017). Salvatore Ferragamo: Brand Heritage as Main Vector of Brand Extension and Internationalization. In Fashion Branding and Communication (pp. 73-99). Palgrave Pivot, New York.

This list was last updated on 05/11/2019