LUBS5440M
Module Reading List
Sales Promotion and Sponsorship,
2021/22, Semester 2
Mark Mills
busmmil@leeds.ac.uk
Tutor information is taken from the Module Catalogue
Mark Mills
busmmil@leeds.ac.uk
Tutor information is taken from the Module Catalogue
The core text for the Sales Promotion element is: Sales promotion by Tony Yeshin, Thomson Learning. 2006, ISBN i 1-84480-161-6
The core text for the Sponsorship element is: Cornwell B., Sponsorship in Marketing: Effective Communication through Sports, Arts and Events, 2019, 2nd Edition, Routledge, ISBN: 9780429325106.
Additional recommended textbooks
Mullin, R., Sales Promotion: How to create, implement and integrate campaigns that really work, Kogan Page Limited
Kaser, K. Advertising and Sales Promotion, 2012, South-Western Educational Pub, ISBN-10: 1111573239
McDonnell, I., & Malcolm M., (2013), Event sponsorship, 1st edition, Routledge”
This list was last updated on 02/12/2021