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Module Reading List

Sales Promotion and Sponsorship, 2021/22, Semester 2
Mark Mills
Tutor information is taken from the Module Catalogue

The core text for the Sales Promotion element is: Sales promotion by Tony Yeshin, Thomson Learning. 2006, ISBN i 1-84480-161-6      

The core text for the Sponsorship element is: Cornwell B., Sponsorship in Marketing: Effective Communication through Sports, Arts and Events, 2019, 2nd Edition, Routledge, ISBN: 9780429325106.    

Additional recommended textbooks

Mullin, R., Sales Promotion: How to create, implement and integrate campaigns that really work, Kogan Page Limited

Kaser, K. Advertising and Sales Promotion, 2012, South-Western Educational Pub, ISBN-10: 1111573239

McDonnell, I., & Malcolm M., (2013), Event sponsorship, 1st edition, Routledge”

This list was last updated on 02/12/2021